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I gain insights, even in my sleep…
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I had a pretty crazy dream last night… I dreamed that I was back in school and that I had to give a speech on the marketing strategies that you could learn from a tv personality, and I was assigned Oprah……
Now, to be honest, I am somewhat known for having the weirdest dreams ever. In fact, my other dreams last night involved helping my grandparents with a radio fundraiser ( my grandpa passed away in 1991), meeting my current dog’s reincarnation 20 years into the future, and trying to drive a bus between two mountains, in a raging storm, over a very weak looking bridge. And there were others - those are just a few of the dreams I had last night. For me, going to sleep is never boring - it is like watching movies all night long….
So anyhow, I had this assignment in my dream, and I actually planned out my speech during this dream and remember what I was going to say. I figured I may as well put the work I did in the dream to good use and blog about it.
How To Apply Oprah’s Marketing Strategies Into Your Business
- Do What You Love- I don’t think it’s a big secret - Oprah likes to help people, she likes to teach people, she likes to talk to people, and she has a definite fondness for the written word. I mean, she probably has the world’s largest book club. So what did she do? She became a news anchor centered on interviewing people and reporting the news. And she wasn’t happy. So, she spawned that into a career where she still gets to interview people - but she actually gets to talk to them. She teaches people about new things by talking to various experts (oh, and building that school helps, too), and we all know where the love of the written word led…
- Create Multiple Streams Of Income - Oprah’s got a TV show, a production company which produces other television shows, movies & Broadway plays; two magazines; several books; a radio network, a tv network in the works, and well… lots more stuff that I am not going to bother listing. Take a lesson from the Big O and create several corresponding products. You’ll have more to offer your market and therefore, make more sales and earn more profits.
- It’s OK To Promote Your Own Products - When Oprah’s involved in something, she’s going to talk about it on the show, she’s going to write about it in the magazine, she’ll air commercials for it during the show and print ads for it in the magazine. This woman is not afraid to give herself a shameless plug. And you shouldn’t be either. If you are working on something, start telling people about it, in any way you can. From blogging about it to posting MySpace bulletins, do whatever you can to get the word out.
See what fun and interesting dreams I have??? And we’re only half way through! I’ll post Part 2 tomorrow…..
Feeling Overwhelmed & Have Too Much To Do??
If you have a lot of “to-do’s” and not enough time, you are not alone. Many business owners fail to realize just how much there is to do with running a business before they actually start that business.
You DON”T have to do everything yourself - you can start outsourcing some of your tasks to others. That way, all of those “to-do’s” get crossed off the list, and you still have time to enjoy your life : )
My friend and business coach Alice Seba is the person who taught me about outsourcing and how it can help you feel less stressed - and earn more money. Click Here to get some of her great advice.
FREE FRIDAY: So what do you want to do when you grow up??
It’s that age old question that children get asked over and over again… “What do you want to be when you grow up??”
Some people have it all figured out - and from a very early age. Lucky them! If you’re still trying to figure out what you want to do with the rest of your life, I have the guide for you!
Best part? It’s a freebie! Just sign up for our Weekly Biz Tips (hint: the sign up box is over on the right). You’ll get instant access to this guide, which really helps you figure out what exactly is going to make you happy and how to turn that into a business!
Happy Valentine’s Day
Hope it’s a sweet one!
Coaching Update
One of my coaching students has provided the following feedback on her first week of coaching:
“Week 1 of coaching with Crissy at Indie Biz Chicks has been great. The week has just flown by. The first week she has really made me look inside. See what I am doing and why. Am I getting what I am worth. It seems I have been struggling for so long to make it a real business. Now that I have found my niche, she is really helping me to discover the whys and wherefores. Make sure you are doing what you really want to do, is a lesson I have needed to learn for awhile. She really brought that home to me this week.
I am excited about the next few weeks. I wish coaching I had invested in coaching, such as this, when I first started online. I am glad that I am part of this six week group coaching. I know at the end of the six weeks I will be much better equipped to make a success of my online business!”
- Judith L. Davis, http://www.judithldavis.com