The promotion strategy you choose to create a buzz for an upcoming project can be quite varied. Here are a few common methods to help you get the word out. Focus on one or two of these methods or use several.
1. Ezines. In addition to talking about and promoting your upcoming project in your own ezine, advertise your upcoming joint venture project in relevant ezines. Don’t forget to chat up the event in your partner’s ezine too. It’s great free exposure for me.
Additionally if you offer reprint rights, other people can use your articles free of charge, in exchange for displaying your contact information, links to your site, and giving you credit for the writing. With any e-zine, the general rule of thumb is 80% content 20% promotion.
2. Blogs. Blogs, like ezines, are excellent free publicity. Not only can you promote on your own blog, you can guest blog on relevant blogs and promote your event there. Use the 80/20 rule here too.
3.Give away free reports, audios, and e-books . Build anticipation for the event by giving away freebies and attach links and ads inside the freebies to promote your upcoming project.
4. Press releases. Tell the world about your project by issuing a press release or two. If you release it in stages you can issue a press release for every stage of the release.
5. Create a website devoted specifically to your project. You can drive traffic directly to this website by a pay per click campaign, and email campaign, press releases, article marketing and search engine optimization.
6. Direct mail. While direct mail can be costly a postcard campaign to a purchased list is generally between .32 and .50 cents. If you have a 1-3% response rate, depending on the cost of your product, the postcard campaign will most likely pay for itself. Additionally, to cut the cost of the campaign, you can sell ad space on your postcard. Just take care to not let the ads detract from your offer.
7. Email campaign. Email campaigns are definitely cost effective and a highly targeted promotion can yield tremendous returns.
{ 1 trackback }
{ 0 comments… add one now }