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My article in Venus is now online…
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If you missed my article in the Spring issue of Venus on techniques indie businesses can use to get their businesses noticed, the article is now online for your reading pleasure. You can find it at http://www.venuszine.com/articles/diy/resources/3409/Spotlights_on_you_
Get On The Front Page Of The Paper! (it’s better than advertising)
As a business owner, you can spend a lot of money on advertising, and, unfortunately, you don’t always know what kind of results you’re going to get until the money is spent.
There are lots of publicity and promotional techniques you can use (many of them for FREE), that can land you on the front page of the paper, in the pages of magazines, on your local radio show - or even on a national tv show!
To learn more about using these techniques, visit www.IndieBizPublicity.com
P.S. editorial coverage is usually more effective than advertising, too!
Get Ready For Power Publicity Version 2.0
If you were one of the first people to learn about the launch of IndieBizChicks.com last year, you probably remember the “Power Publicity!” guide.
This was a free guide that I used to generate some buzz about the launch of the website, and I gave it away to my first 100 subscribers.
I used the same techniques I wrote about in the guide to promote my own website and since launching the site - less than a year ago, I’ve received some amazing results.
And that leads me to the point of this whole email. I’m now working on “Power Publicity! Version 2.0″
This new, updated, bigger, better version will have all the stuff the first one had, PLUS some! In addition to the extra info, I’ll be sharing my own experiences throughout the past year.
I’m still putting the finishing touches on the new version, but in the meantime, I put together this free 5 day ecourse which will definitely get you started on your publicity journey!
You can grab it here: http://www.indiebizpublicity.com/ecourse.html
I’ll keep you updated and let you know as soon as Version 2.0 is ready!
And just who are you going to send that press release to?
A media list is a list of people within the media (reports, editors, producers, show hosts, etc) that you send your press release to. As you can guess, I wrote an article that explains how to develop one of these lists and how to use it.
You can click here to read it
Some quick tips:
- Start Local
- Get The Person’s Correct Info
- Know Your Market
- Don’t Forget “New Media” (bloggers, podcasters, etc)
- Follow Up (I know it’s scary!)
So what should you send along with that press release?
If you have been reading my site or blog, you’ll know that I am a fan of the press release and definitely encourage you to send them out.
If you’re sending them directly to someone via snail mail or if you have a physical product that you want to include a sample of, you should also be including a press kit.
Now, if you’re faxing, emailing, or distributing your press release online, all you need is a press room on your site.
I wrote an article that describes what these things are and how to use them. I suggest you click here to read it : )
And if you don’t know how, or simply don’t want to write your own press releases, I recommend grabbing these “mostly done” press releases by PR Pro Shannon Cherry. She’s done almost all the work for you. You just enter in some personal information to finish the release (and they’re VERY cost effective). Click below to buy them!
