Insights & Oprah, Part II
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So what else can we learn about marketing from Oprah? Lots! Here are a few more tips:
- Good Deeds Attract Attention - Yes, I’m sure Oprah does a lot of the things she does just out of the kindness of her heart, but by publicizing those good deeds, she gets attention for it. While you may not be able to promote your good work on a national television show, you can still blog about, send in a press release, etc
- Team Up With Others - Oprah knows a good thing when she sees it, and so she signed on to produce Dr. Phil & The Rachael Ray Show. If you see something that looks like a good idea, but are unable to do that thing yourself, team up with someone who can and split the profits
- Lean On Others - You can’t be a huge success and handle all your day-to-day tasks. Some stuff is going to need to be outsourced. I can tell you that Oprah does not handle the ticket requests for her show or even scout all her guests. She’s got people for that. She hired her best friend to be the Editor of one of her magazines and she found talented, qualified people to run her radio network and I’m sure she’s doing the same thing right now for the television network that is in the works. If your business is going to grow larger than what it is now, you’re going to have to find help in completing all the new work.
- Keep A Positive Attitude - Most people know that Oprah life was far from charmed. She has faced a lot of adversity and could easily have given up. Once she achieved success, she started getting criticized for being overweight and every other little thing the press could find to talk about. Did she give up? No! She kept fighting! So go out there, and grow your business, no matter what anyone says!!
need some marketing ideas?
If thinking up new advertising and marketing ideas has you stressed, you can take a deep breath and relax now. I’ve put together 100 ideas - and they are all budget friendly! Check them out here: http://indiebizchicks.com/wp/hot-100-ecourse/
Power Publicity Is Here!
I am very proud to announce that Power Publicity is here! If you were one of the lucky ones to sign up for the FREE offer, you already received an email with instructions on how to download the ebook, cheat sheet, and bonus audios!
If you missed out on this offer, sign up for our newsletter to stay on top of updates. There will be a Version 2.0 - and you don’t want to miss out on that!
Get Listed In Our Holiday Gift Guide
The IndieBizChicks.com 2007 Holiday Gift Guide will be released in late October. You can get listed for free. All that I ask is that you send the download link to your mailing list. This is a win-win situation: You’ll be supporting other business women and your business will be promoted to their mailing lists, too.
Don’t hesitate to get listed if you have a service based business, such as web design or VA work. You never know - another business woman may ask her family for 10 hours of your time as a gift.
To get listed, send a 50 words or less description of your business, products or services, a picture of your business logo and your URL to info@indiebizchicks.com
what publicity is & why you need it
Do you find yourself asking those questions?? Here is an article that might help:
If you were going to look up the word “publicity” in the dictionary you’d get a really broad definition that mentioned public notice and media coverage… Personally, I think that definition could leave people more confused than they were before. So what exactly is publicity? And why do you need it? For those answers and more, read on.
Publicity is basically free advertising. Now, don’t be fooled by the word “free”, because you will have to put in some time and a lot of work to get that free advertising. Here are a few examples of publicity. You are given publicity anytime you, your products, or your services are featured in a newspaper, magazine, a local or national news program, on a website or blog, or even a podcast… Read Full Article Here