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Don’t sell yourself short
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Hi Indie Biz Chicks readers! My name is Heather and I’m a new contributor here. It’s so nice to be able to write for a site that supports the independent woman and all she stands for. I also blog at Maternal Spark, a site dedicated to creative moms. I’m a mom too so you may often get a mother’s take from my posts.
Recently I bid on a small tiny freelance writing job. I was eager to get it as it would have been a fun clip for my portfolio. The potential client was a small biz owner with basically no budget, that was apparent. It was also apparent that she had never commissioned promotional writing work before. When I put my quote in, I low balled it. I only requested about half of what I should have. Why did I do that? There were several reasons.
1) I didn’t have much past experience to pull from as I mostly write for myself and for free.
2) I just wanted to get the job and I knew she didn’t have much of a budget.
3) I didn’t take the time to research what I should be quoting for such a job.
After my low ball quote was sent in to her I didn’t get a reply for a couple days. This surprised me because she had always been quick to reply to my emails beforehand. I started to think the job was gone but felt somewhat puzzled because she raved over the writing sample I’d sent in prior to the quote. I sent a follow up email asking if she was willing to go ahead and the response came back right away. She said she wasn’t prepared to spend any money on the project now and she would contact me if the time came when she was ok to move ahead.
So I low balled my quote and still didn’t get the job. What does that tell me?
I should charge what my work is worth. Writing takes time, patience and research. All those things need to be compensated for in the final bill. Just because I might have a little one crawling around my computer desk doesn’t make my work worth any less and I should value the final product. Because if I don’t, who will? This experience also tells me to take my time in researching what a job should pay. If a client doesn’t have a budget for writing services at the going rate then, would they have a budget at half the going rate? No.
Whatever your biz, whatever your work entails; charge what it’s worth, don’t sell yourself short.
So what should you send along with that press release?
If you have been reading my site or blog, you’ll know that I am a fan of the press release and definitely encourage you to send them out.
If you’re sending them directly to someone via snail mail or if you have a physical product that you want to include a sample of, you should also be including a press kit.
Now, if you’re faxing, emailing, or distributing your press release online, all you need is a press room on your site.
I wrote an article that describes what these things are and how to use them. I suggest you click here to read it : )
And if you don’t know how, or simply don’t want to write your own press releases, I recommend grabbing these “mostly done” press releases by PR Pro Shannon Cherry. She’s done almost all the work for you. You just enter in some personal information to finish the release (and they’re VERY cost effective). Click below to buy them!
