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Where’s Your Traffic?
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Okay, so you built a website. When you’re first starting out, that all by itself is a BIG accomplishment. But now you’re probably wondering “Where’s the traffic? When are people going to start coming to my site?”
That is the question most website owners are asking themselves EVERY DAY. Thankfully, getting the word out about your business doesn’t have to be difficult. By Using the internet, you can reach thousands of potential customers every day.
Social networking.
Social networking occurs on forums, membership sites, chat rooms, sites like FaceBook & MySpace, and even on blogs. This form of promotion offers many unique benefits.
Social networking gives you the opportunity to network on your down time. Rather than, or in addition to, attending local networking events, social networking can occur from your couch. Social networking also offers the added benefit of connecting with people more frequently than a monthly business meeting.
The benefits of social networking include not only spreading the word about your business, it also offers business owners a valuable way to connect with other like minded individuals to form partnerships, mentorships, and of course customer relationships.
How do you start social networking?
Network where your prospects and customers hang out online. For example, if you’re in the health and fitness industry then you might want to join a fitness forum.
Network where your industry hangs out online. For example, if you’re in the health and fitness industry you might join a membership site for fitness trainers.
Find a few sites that have a fair amount of members and register. Create your profile and be sure to include your website address in your signature. That’s how you’re going to promote it. Spend a little bit of time each week participating in the community. Offer valuable insight and don’t be afraid to ask questions.
Article marketing.
Article marketing is an easy way to begin to generate traffic. The concept is pretty straight forward, you write articles (or hire someone to write them) submit them to an article directory like ezinearticles.com. Within the body of your article you may sometimes embed text links that lead to your website or sales page and you may include a link in your bio. The article directory publishes your article on their site.
People search for information on your topic, their search brings them to the directory, they read your article and then visit your site
OR
They publish your article on their website, keeping all of the content, links, and your bio 100% in tact. People visit their website, read your article and then click through to visit your website.
Article marketing is free. The only cost is your time and if you outsource your content. Additionally, it is a superior way to promote your business and related website. (For a free ecourse on article marketing, visit http://indiebizchicks.com/wp/free-article-marketing-ecourse/
AdWords.
Advertising is another method to drive traffic to your website and Google’s AdWords is by far and away one of the most commonly used advertising methods. It has reached such widespread appeal and popularity because businesses only pay for results. When you advertise in a magazine for example, you pay a flat fee for the ad. Perhaps the magazine has a subscription base of 100,000 so you can assume that 100,000 people see your ad but you don’t know for sure and there really isn’t a good way to test it.
With Google AdWords, you basically set a budget and only pay when someone clicks on your ad. Clicking on your ad takes them directly to your website – where your sales copy will work its magic. So for example, you only want to spend $50/month on advertising once you’ve tallied enough click throughs and your $50 is spent, your ad will stop running. It is important to note that all keywords are not the same. Some words are more popular than others and therefore ads placed for those keyword searches will cost more than less popular words. For example say someone searches for “cardstock paper” and ad targeted to prospects searching for ‘Cardstock paper” may cost $.25 per click, however someone searching for “laptop computer” may cost $5.00 per click.
The beauty is that the budge is yours to establish and it directly relates to your traffic. As your campaign progresses you can fine tune your ads for the most effective click-through and conversion rates.
Looking for more publicity? Grab this free report that lists 15 buzz building tips at http://www.powerpublicityandpromotions.com/15-tips.html
For Even More Marketing Related Articles & Guides Visit:
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Comments
6 Responses to “Where’s Your Traffic?”
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Great thoughts!
I really like the idea for the articles and I plan to give that a try..
Love IndieBizChicks !!!!
The ideas are great! I already passed it on to my business partners (Just in case they have not joined this site yet). The only thing is that I can’t get to the 15 tips. Help!
Maritza: Link is fixed : )
Great info! Thanks!! I need to try the article writing….so much to do, so little time.
Tara - try outsourcing some of this to a VA. The work will get done and your time will be much more balanced : )