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Winter Solstice & How It Applies To Your Business

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Today is the shortest day of the year. That might not mean much to you, but to people who live in Alaska, December 21 is a day we look forward to. As of December 22,  the days are going to grow longer as we start gaining light each day. Right now, in the part of Alaska that I live in, it doesn’t get light out till after 9 am and it is dark by 4:30 pm.

For those of you that don’t live in the Arctic Circle like I do, it may take you a while to notice this change. For us Alaskans, though, it will only take about a month and we’ll see some changes. Give it a couple of months and I will have more daylight here than my family does in Michigan. In 3 months it will be light out till about 10 pm and of course, and as you know, it is light out far longer than that in the summer. The sun will be shining brightly at midnight.

So how does all of this apply to your business? As I said earlier, right now I don’t see a lot of sunlight. But I know that in six months from now, the sun is still going to be shining at midnight. Day by day, bit by bit, the sunlight increases. At first, an increase of 2 minutes a day doesn’t seem all that different than the day before, but eventually it is going to be a whole lot different.

If you have recently started a business and you are not getting the results you thought you would, take a moment and think about the accumulative effect of growth.  An order once a week now can grow into several orders per week which can grow into several orders per day which can grow into hundreds of orders per day.

On those days when you feel like giving up, just tell yourself that things do change. Keep working and growing your business bit by bit, day by day. A little bit of growth each day is going to add up to A LOT of growth in six months time. If you keep working, just imagine where you’ll be a year from now! But if you quit, you will never have a chance to see that success.

Push for it. Eventually, that sun is going to be shining at midnight!!!

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