When you work for yourself, you’re responsible for marketing your biz, and getting the world out. What  you do and how you do it is constantly being assessed by those who you want to get to take an interest in what you do, and that’s the way that it works for any business. Working from home can seem like an isolated profession at times, with no leads for new contacts, but this simply isn’t true. You need to cover all bases and make sure that you are gaining new custom from all available outlets; it may seem like a minefield and could be something that you don’t have much experience in, but once you get to grips with what, when and how to do it, you’ll be flying.

Digital Marketing

This is now easily the most common way to attract somebody’s attention. If you don’t have one already, start steps towards making your own website – even if it’s just to put your resume on. It doesn’t have to be anything flashy; simple designs and layouts will be more attractive to those looking to know more about you as they’re not wasting their time trying to navigate around the site. You can get yourself a free startup website simply by googling and choosing one of the hundreds of companies that are offering them out. If you already know a bit of HTML and simple coding, this will give you an advantage on how you want things to look.

SEO (search engine optimization) services are also available for you to push your brand/self. The higher you appear in search engine rankings, the more traffic that you will get to your website, which means you’ll attract more business. There are a variety of businesses online like https://digitalico.com that will help you from start to finish with your SEO & marketing, using techniques like link building, keyword research and analyzing strategy and activity reports to drive more people towards your site.

Social Media

These free platforms to be used to your absolute advantage. There are six major social media sites: Facebook, Twitter, Youtube, Pinterest, GooglePlus and LinkedIn. They all function around totally different wants and needs, but ultimately all provide the same compatible multi-user experience of being connected to other people. Unless you are able to hire your own social media manager to take control of all of these platforms and post regular updates, you will not be able to keep up with the demands of each site. Twitter, for example, moves in extremely quick time, and your tweet will stay on the average person’s timeline for 8 minutes before moving off into virtual obscurity. LinkedIn and Facebook offer a more reasonable approach at one post every 2 days. The best thing that you can do to maximize your online presence is to involve yourself with an app like Buffer so that you can manage all of your posts and type them up in one go, ready to be released at set points during the day.  It’ll only take around half an hour in the morning, unless doing big advertisement posts, to set you up for the day. Sites like Facebook offer free analytics so you can even see how well you are doing in terms of your audience, and offer paid advertisement chances to extend your target audience and get your business out there.

Word of Mouth

Never underestimate the power of the spoken word. If you are good at what you do, a good recommendation can mean the difference between a great paycheck that week or simply just bobbing along on the basics. Get yourself out there and establish a real-life presence as well as online, no matter what you do; even if you’re blogging for a living, the public want to meet the person behind the screen. Presenting yourself at events and meetings offers what everybody wants out of any business – personability. This is one form of marketing that money can’t buy. Be proud of what you’ve got to present to people. Make sure you are hitting your target market, even if only a niche one, to ensure that your words are going further and filtering down through the right people. However, it is important to remember that with the good comes the other side of it, too; bad news travels fast. It is human nature that people are more interested in the negatives, forming a sense of entertainment from hearing about bad experiences that other people have encountered. If you make sure that everything runs effectively and smoothly, you will leave less chance for the cynicism to start creeping out and being spread by those who know little about what else you have done and what you have to offer in the future. You’re only as good as your last job; remember this idiom to spur you on to bigger and better things.

Advertisements & Traditional Marketing

Newspapers and magazines are still being bought. Billboards are still being driven past, flyers are still being handed out, posters are still being glanced at. So why are we focusing more on our digital presence rather than something that we ourselves have grown up with? It’s true that the sales of newspapers and magazines are declining year on year, but it is still an advertisement and one that will still be seen at that. To get your custom, papers may offer you a space both on their website and in their print to get your business; it may seem a little desperate, but it is offering the coverage that you require and would’ve gotten in the past. Handing out flyers may seem a little old-school, but again it’s a proven method of working; if you have an event that is coming up, giving them out in the town or city where it is happening is a surefire way to increase footfall. If you don’t want to seem pushy, these can be posted through letterboxes so you know that they are least making their way into somebody’s home.

 

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