I’ve been reading a lot about the new Scratch Back Widget and thought I would go ahead and give it a try. (for those that don’t know, a widget is a little gizmo you can install on your blog) You’ll find this new “toy” over on the right column of the blog under the heading [...]
Do you need to increase your sales? Are you on a limited advertising budget? The answer could be as simple as creating an affiliate program. When you create an affiliate program, people will join you as affiliates and help you market your business, products, or services. The best part? You don’t have to pay anything [...]
Getting sufficient publicity depends heavily on getting information into the right hands. The media is hungry for interesting news. Learn how to develop a good media list to improve the likelihood of getting noticed. • Know the product. How is it used? Who does it appeal to? The answers to these questions will help determine [...]
The products on a retailer’s shelves aren’t necessarily the best ones. They are the ones that were best marketed by their creators. Increase sales and success by learning how to put your craft in front of the right audience. • Start with the basics. Attractive packaging speaks as loudly as the items you create. Everything [...]
A press kit and media room are great tools for alerting the media about the launch of a new business or product. The design and voice of the material should reflect what it represents, while maintaining a professional appearance. While the package should be unique, there are guidelines governing what material should be contained within [...]
If you have read much of my blog or website in the past, you may remember me mentioning the name Alice Seba. For those of you who don’t know, she kind of pioneered a new way to do business online. Some website owners out there are a bit schwarmy and untrustworthy. Alice is doing her [...]
A joint venture, also known as a JV, can be a great way for you to grow your business. In a JV, you partner with another business (or several businesses) for a common goal. This could be to bundle your products together, create a whole new product, or for some other reason. With the joint [...]
