Are you a craft business owner? Join me for a Live Blogging Event on Friday, April 24 at 11am where we will discuss how to market your craft biz online — without going broke! It will work sort of like a chat room. It will be live; I’ll be giving some great tips and you [...]
Let me tell ya’, when it comes to getting the word out about your business, nothing beats getting some great press! If you want to learn how to get some for your business, join me for a Live Blogging Event on April 21 at 11am Eastern. Join me for a Live Blogging Event on Friday, [...]
Naming your business is perhaps one of the most impossible decisions. It seems like there are a million options and yet very few, if any, sound good or resonate. The trick to coming up with a good company name is all in the process. Step One: Remove all boundaries and brainstorm. Often people become trapped [...]
In order for your advertising to perform optimally, that is for it to generate the awareness and sales you desire, it’s imperative that you create a system to test and track your results. Tracking will tell you how your advertisement is performing and testing will tell you which specific variables, like your headline, work the [...]
My laptop is 3 years old. While that doesn’t seem very old in human terms, for a computer, it is kind of, well, old. A lot has changed in the past three years and it’s time for an upgrade… When it comes to this much needed upgrade, I am not sure which direction to take. [...]
Record Notebooks! They’re really notebooks and they are made out of vintage records. Handmade, in fact. By my friend Bethany Nixon of Reware Vintage. This is the kind of gift that does double duty. If you are a mom, you can ask for this. It’s a notebook made out of a record, so it’s cool. [...]
When it comes to marketing, it seems as though some people fall in love with one method, get married to it, and stay monogamous. In my opinion, this may be the right way to treat your spouse, but it certainly isn’t a good way to treat your business. In fact, it’s just plain wrong! Yes [...]
When it comes to owning and operating a successful online business there are three very important words – Search Engine Optimization. It’s how people find your website because if they can’t find you, they can’t buy from you and that after all is what business is all about. Step One: Understand what search engines do. [...]
Yes. That’s right. I am listing the Nintendo DS Lite and DSi as an idea for a Mother’s Day gift. And I’m gonna tell you why. But first, let me tell you the difference between the two. The DSi is brand new and it has wifi capabilitiy. Both of them are small and compact and [...]
Creating a business plan is perhaps the single most important thing you can do to start and grow a business. A business plan not only covers your business mission and vision but also outlines your strategy for research, marketing, fulfillment and all aspects related to your business. A business plan will serve as your guide, [...]
