To celebrate Mother’s Day, I asked several women who balance motherhood with owning a business. Here is a guest post by my friend and colleauge, Angela Wills: When I was 18 years old I went off to university. It was 1994 and I hadn’t even heard of the internet yet. I was told by my [...]
Wow! What an awesome couple of days! The Indie Biz Chicks Conference was AWESOME! I know I’m biased – but I thought we had some amazing sessions! I learned so much! For example, Amy Schroeder’s session gave me some great ideas about starting an intern program (watch for that soon!) and Jenny Hart definitely taught [...]
Marketing is used as a way to make our advertising more effective. If you have the right audience identified, you can find ways to reach them. One such way that is growing by leaps and bounds is digital marketing. What is digital marketing? It is basically marketing tools that encompass everything but traditional methods. It [...]
A company has identifying markers. It is a way to begin establishing a brand for your product or service. One of those markers is the company logo. Let’s see how many logos you are familiar with: 1. The white swoosh on the side of a shoe? 2. The segment of white ribbon twisted on a [...]
The Indie Biz Chicks Conference is taking place this Wednesday and Thursday. There will be several sessions each day, led by some very awesome entrepreneurial women (view full schedule here). The individual sessions are free to attend, and you can also choose to purchase the set of the recordings for under $35 (click here for [...]
We see so many advertisements in a single day that often we tune them out. A glance tells us all we need to know and whether we are interested in the product or not. Advertising can be hit or miss, but you can save more money if you hit most of the time. Are you [...]
Goals drive us forward in life. They give us a purpose. We get up in the morning and get moving to fulfill our purpose. Achieving goals in life and in business would be difficult without self-discipline and persistence. What is self-discipline? Think of it this way. You have chores to do around the house. Your [...]
One of the primary goals of any internet marketing business is to drive traffic to your website. Traffic means more visitors and more profits. Here are five ways to increase your internet presence. Search Engine Optimization Search engines are a great way to drive traffic to your website. Search engines, like Google, Yahoo, MSN and [...]
I recently asked a few women I know and respect to write a guest blog on their feelings about being a mom with a business. The following post comes from Alyssa Avant. I have to tell you – she is a great blogger (check out the vlogs! – aka video blogs!). Independence Is Mine Miss [...]
I have some awesome news! I have joined the Sparkplugging team as a writer for CraftBoom! If you’re not familiar with the site, it is full of info about marketing a craft business online. I wrote a post yesterday that details my favorite marketing tools (read it by clicking here!) Now you’ll be getting DOUBLE [...]
