The Extra Mile Starts With A Little Step

Everybody knows that coming up with a solid social media strategy is important for the success of their business. It’s just part of operating in the twenty first century and, after growing for about a decade, it’s clear that social media is no flash in the pan. Still, it’s easy to get caught up in […]

Showcasing Your Products In The New Millenium

Marketing, marketing, marketing. It’s at the heart of a business. Many has been the sly gal with the great product who couldn’t sell ten units because she wasn’t a marketer. And many is the mediocre product that sold like hotcakes because somebody P.T. Barnum’ed it into the stratosphere. The need to get the customer to […]

Five Low Cost Businesses You can Start in Your Spare Time

Most people would love to own their own business. Chances are you’re probably looking for entrepreneurial opportunities that you can start in your spare time while still working your full time job. I’m also going to go out on a limb here and guess that you might not have much money available to invest in […]

Paying Late Invoices Online

It happens to the best of us: in spite of all of our planning, somehow an invoice gets missed. However it happened, you now need to get money to someone quickly or risk potentially damaging your business reputation and your relationship with that person or company. What do you do? Quick! To the Internet! If […]

Don’t Forget – October Is Breast Cancer Awareness Month

You’re going to start seeing the color pink on a lot of products this week, as October is breast cancer awareness month. Many companies offer pink packaging on products, and donate a portion of the profits they earn on the sale of those products in October. And every little bit of money that is donated […]

Using Social Media to Promote the Launch of a New Product

Social media is omnipresent at this point in time. Just about everyone who regularly uses the Internet has at least toyed around with social media networks such as Facebook and Twitter, and businesses the world over are beginning to learn just how effective social media can be in the professional world. While there are plenty […]

What Makes You Unique?

Every business has some type of competition. If you want to stand out in the crowd, you need to focus your marketing efforts on what makes you unique. For example, Ian Miller of Purely Organic Lawn Care focuses on the fact that he provides lawn care services using natural, organic products instead of using chemicals […]

One To Watch: Robin Ganzert

As a small business owner, there are many things to learn from larger organizations. Robin Ganzert, president and CEO of the American Human Society, is one to watch. As you may now, the American Human Society is a non-profit organization. Depending on the support of others can be hard – especially in this economy as […]

Working With SEO Companies

We talk a lot about the importance of good content and how important keywords are to your overall business success (gotta love that free search engine traffic). It’s understandable, though, that you might not have the time to see to these details yourself. Or, even if you do have time you don’t yet trust your […]

You Need A Mailing List (or several)

You may have heard the often repeated internet marketing mantra: ‘The Money is in the List” and it really is true. If you’re selling something, providing a service or managing a content website – you really do need a mailing list. When it comes to your website, every web page has a Primary Function – […]