The Virtual Indie Craft Fair

Category: Advertising, Marketing, and Publicity

Are You Afraid Of Failing?

Are You Afraid Of Failing?

Are you struggling to get started living your dreams and accomplishing your goals because you’re afraid you’re going to fail?  It’s a natural feeling. Even the most successful people fear failure. However, the difference between successful folks and those who haven’t achieved their dreams and goals is what they let fear control. Fear of failure [...]

November 8, 2009 | 0 Comments More
Spice Up Your Marketing

Spice Up Your Marketing

If your marketing campaign just isn’t working, or you’re just getting started, take a long look at what you’re trying to do.  Is it exciting?  Is it eye catching?  Is it unique?  If not, you’re campaign is likely too bland to get anywhere. It used to be that simply advertising your business could get you [...]

October 10, 2009 | 3 Comments More
How To Use Long Tail Marketing

How To Use Long Tail Marketing

Would you like to get front page Google results? Of course you would! Long tail marketing can help you do that. When someone enters words into a search engine, they try to be as concise as possible.  we’ve been taught that the more words we use, the more targeted our search and the better the [...]

October 1, 2009 | 4 Comments More
What Should You Include On Your Media Page?

What Should You Include On Your Media Page?

A media page should give at-a-glance information on your company and your product.  This information should be easy to navigate for members of the press or potential advertisers, giving them everything they need to know about your company, all in one place.  A complete media page will contain a variety of information relating to all [...]

October 1, 2009 | 1 Comment More
Create Great Word-Of-Mouth Advertising

Create Great Word-Of-Mouth Advertising

Whether your business is online or offline or a mix of the two, building positive word-of-mouth is important to your success. By building a steady following of customers and clients your marketing will become much easier. You may even get to the point where all (or most) of your business comes from word-of-mouth recommendations alone. [...]

September 16, 2009 | 1 Comment More
Using A Blog To Grow Your Biz!

Using A Blog To Grow Your Biz!

Blogging is a great way to grow your business.  It adds credibility to your business, helps brand you and your business and creates the kind of community and authenticity prospects are craving. People no longer care to do business with a nameless faceless entity; they want to know who they’re doing business with and what [...]

August 3, 2009 | 3 Comments More
Help Your Biz Stand Out Online

Help Your Biz Stand Out Online

Being the proprietor of an online business, you may have noticed the competition getting a little more aggressive. In these tough economic times, all business owners need to find and keep their customers coming to them instead of the underdog. It might just be the right time to start winning your online customers over with [...]

July 31, 2009 | 2 Comments More
Why Email Marketing Is Your Friend!

Why Email Marketing Is Your Friend!

Whether you own a web-based business or a ‘brick and mortar’ store, email marketing is something to consider. Communication with your existing or prospective clientele is paramount in the business world. In case you have any doubts about how this can benefit your business, here are five reasons why email marketing is a positive choice [...]

July 30, 2009 | 1 Comment More
Making Sense Of Twitter

Making Sense Of Twitter

You could walk into a room full of Twitter users and ask the question “What is Twitter?” The likely reaction would be a room buzzing with any possible number of responses. Not because these different people don’t know a thing about Twitter. Quite the contrary as a matter of fact, Twitter is so multi-functional all [...]

July 30, 2009 | 0 Comments More
Why Marketing Research Is Important

Why Marketing Research Is Important

When you sell a product, you want everyone to buy it.  Unfortunately, we live in the “real world” and you know that every person on Earth will not be interested in your product.  To find exactly who is interested and if the market you are exploring is viable, do a little research. Market research involves [...]

June 1, 2009 | 2 Comments More