Advertising, Marketing, And Publicity | IndieBizChicks.com

Digital Marketing 101

Posted on May 6, 2009 by Crissy Herron ~ 3 Comments

Marketing is used as a way to make our advertising more effective. If you have the right audience identified, you can find ways to reach them. One such way that is growing by leaps and bounds is digital marketing. What is digital marketing? It is basically marketing tools that encompass everything but traditional methods. It doesn’t include print or magazine…

Logos Are Key!

Posted on May 5, 2009 by Crissy Herron ~ 0 Comments

A company has identifying markers. It is a way to begin establishing a brand for your product or service. One of those markers is the company logo. Let’s see how many logos you are familiar with: 1. The white swoosh on the side of a shoe? 2. The segment of white ribbon twisted on a red background on a can?…

Are Your Ads In The Right Place?

Posted on May 1, 2009 by Crissy Herron ~ 0 Comments

We see so many advertisements in a single day that often we tune them out. A glance tells us all we need to know and whether we are interested in the product or not. Advertising can be hit or miss, but you can save more money if you hit most of the time. Are you advertising your business in the…

Make Your Advertising Work For You

Posted on April 9, 2009 by Crissy Herron ~ 1 Comments

In order for your advertising to perform optimally, that is for it to generate the awareness and sales you desire, it’s imperative that you create a system to test and track your results. Tracking will tell you how your advertisement is performing and testing will tell you which specific variables, like your headline, work the best. Here’s how to make…

Making Sure People Find Your Site

Posted on April 7, 2009 by Crissy Herron ~ 1 Comments

When it comes to owning and operating a successful online business there are three very important words – Search Engine Optimization. It’s how people find your website because if they can’t find you, they can’t buy from you and that after all is what business is all about. Step One: Understand what search engines do. Search engines are essentially programs…

Your Website: Is It Really That Important?

Posted on April 2, 2009 by Crissy Herron ~ 0 Comments

The goal of any business is to make money. To do that the word has to get out about your products or services. One way that you let people know you exist is with a business website. Some ask if a business website is truly important. The answer to that question is found in the advantages of the website to…

Local Web Marketing

Posted on April 1, 2009 by Crissy Herron ~ 1 Comments

In any business, the first step is to find the customers. Throwing open the doors won’t guarantee that anyone will come in. And, if they do, it is no guarantee that they will buy from you. The same goes for website businesses. Use every opportunity to market your business on and offline. Let’s talk about marketing and advertising. Advertising is…

It’s All About The Brand

Posted on March 30, 2009 by Crissy Herron ~ 0 Comments

In today’s society, we associate different products with tag lines and commercials. This is all a part of brand recognition. Just to hear the name of a brand brings to mind the type of quality and the type of advertising associated with it. Brand recognition is a desired achievement for anyone in business. You might not be Nike or Pepsi,…

Media Page, Media Kit – What Is the Difference?

Posted on February 11, 2009 by Crissy Herron ~ 0 Comments

Your business is starting to take off but you want to take it to the next level of success. Many businesses use media pages and media kits to get noticed by a larger audience. Depending on your products, you may choose a media page or media kit. This article explains the difference in the two so you can make the…

And just who are you going to send that press release to?

Posted on February 11, 2009 by Crissy Herron ~ 2 Comments

A media list is a list of people within the media (reporters, editors, producers, show hosts, etc) that you send your press release to. As you can guess, I wrote an article that explains how to develop one of these lists and how to use it. You can click here to read it Some quick tips: Start Local Get The…