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Keeping House: Maintaining Your Website

Web maintenance isn’t something a lot of online entrepreneurs think about. In fact it can be quite a mundane task for most. However, it is important to keep your website ticking over smoothly. Here are a few reasons why maintaining your website is important: # Attracting the search engines – Search engines are important to the livelihood of your online…

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Responding To Negative Feedback

If you are a business owner, you’re eventually going to get some negative feedback from your customers or other people you work with or for.  While your initial reaction is probably to get mad or upset, negative feedback is actually a good thing.  It means that your customers are giving you an opportunity to improve your business. The most important…

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Putting A Price On Your Website

Time to sell your website?  Or just curious to find out what it is worth? Here are some tips on how to price your website: Step One.  Document your traffic.  How much traffic do you get on a daily basis? How many page views?  How long do they stay on your site?  What is your search engine ranking?  All of…

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How To Use Long Tail Marketing

Would you like to get front page Google results? Of course you would! Long tail marketing can help you do that. When someone enters words into a search engine, they try to be as concise as possible.  we’ve been taught that the more words we use, the more targeted our search and the better the results will be.  Your potential…

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How To Write A Business Proposal

When approaching a new business partner or a potential client your business proposal is your first opportunity to make an impression Step One.  Do your research.  Learn everything you can about your potential partner or client.  How long have they been in business?  What is their specialty?  Who is their target audience?  Who have they partnered with or done business…

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What Should You Include On Your Media Page?

A media page should give at-a-glance information on your company and your product.  This information should be easy to navigate for members of the press or potential advertisers, giving them everything they need to know about your company, all in one place.  A complete media page will contain a variety of information relating to all aspects of your business.  Here…

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Create Great Word-Of-Mouth Advertising

Whether your business is online or offline or a mix of the two, building positive word-of-mouth is important to your success. By building a steady following of customers and clients your marketing will become much easier. You may even get to the point where all (or most) of your business comes from word-of-mouth recommendations alone. If you’re looking to improve…

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Get Productive!

Lack of productivity is something many of us suffer with. When you work at the office, it’s very easy to get distracted by everything going on around you. And when you work from home, productivity can unfortunately be even more of an issue. Here are a few tips designed to help anyone who is struggling with their productivity levels. #1…

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Podcasting, Webcasting… What??

Podcasting, Webcasting… If these terms leave your head spinning, here’s a simple explaination of what they are – and why you should be using them in your business: Webcasting is similar to traditional broadcasting in some ways. Basically, it’s a video recording of you or others on the net. You can have a news webcast or an interactive one where…

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Customizing Your Twitter Background

Twitter has taken over social networking and has become the mainstream tool of choice for millions to stay in touch with their friends, family and their business audience.  While it’s simple to use, one of the limitations is a user’s ability to personalize their profile.  You’re able to upload a picture, offer a website link and a brief bio. Beyond…

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