Podcasting, Webcasting… If these terms leave your head spinning, here’s a simple explaination of what they are – and why you should be using them in your business: Webcasting is similar to traditional broadcasting in some ways. Basically, it’s a video recording of you or others on the net. You can have a news webcast [...]
One of the benefits of having a blog is that it offers tremendous search engine optimization capability. Search engines spiders look for new content constantly and as a blog owner, you’re hopefully publishing new content on a regular basis. However, if you’re not utilizing the search engine features your blog provides then you could be [...]
When it comes to owning and operating a successful online business there are three very important words – Search Engine Optimization. It’s how people find your website because if they can’t find you, they can’t buy from you and that after all is what business is all about. Step One: Understand what search engines do. [...]
The goal of any business is to make money. To do that the word has to get out about your products or services. One way that you let people know you exist is with a business website. Some ask if a business website is truly important. The answer to that question is found in the [...]
The name of your business is one of those decisions that feels monumental. It represents you, your passions, your goals and your new life. Additionally, the name of a business is a powerful marketing tool. Jane’s Store may feel right to the owner however it doesn’t communicate the benefits and uniqueness of the business to [...]
Google burst onto the Internet search scene in 1998. It revolutionized the way we find things online by taking into account each page’s link popularity. Its algorithms are constantly evolving to provide better results, and the company has added on specialized search functions for blogs, video, images and more. Google’s homepage is deceptively simple. It [...]
Adding some audio to your site – whether it’s in the form of a regular podcast or a simple welcome message can really pack a punch. A little bit of of audio gives your reader a whole new way to take in your content. Different people have different likes and dislikes. Some people can sit [...]
Recently, one of my readers asked me the following: “I was wondering if you have any recommendations on website hosts. Who hosts your website?” Lucky for us, there are lots of website hosts out there to choose from. However, that means that there are so many to choose from, finding one that best suits your [...]
I found this post on The Woman’s Dish blog that is full of great info on using technology to help w/ your marketing and networking efforts. Generally speaking, if you are an “online” kind of person, you are probably kind of shy and if you are an “indie” person, you are probably not to amped [...]
