Some people love marketing. They enjoy analyzing their target markets, finding ways to create publicity for their endeavors, and designing and placing advertisements. Others hate it and wish there were no need for it. But love it or hate it, it’s important to remember the ultimate purpose of marketing: to make money. A business wouldn’t [...]
One thing that all businesses have in common is a need for marketing. It doesn’t matter if a business was started yesterday or several years ago, the business owner needs to make sure they are being exposed to potential customers, and being remembered to old customers. Start-up businesses, however, have special marketing needs. Many start-up [...]
When it comes to marketing, one of the best things that can happen to you is finding your business listed in the top of the search engines. When your business is placed in the top of the search engine results, you will have much more traffic – which will increase your sales and profits! There [...]
Perhaps you’ve heard about Twitter. It’s a social media tool which enables people to post via instant message. Originally designed to help people stay connected it’s quickly becoming a tool used by businesses around the world. So how do you respond to the question, “What are you doing?” and make it about your business? How [...]
Smart business owners are always on the look out for new marketing techniques. One of the best ways to drive traffic to your site is by writing. Creating an eBook or special report can definitely enhance your marketing plan. A business can always benefit from new marketing techniques. Let’s look at eBooks first. An eBook [...]
Every business will have its ups and downs. There will be busy times when you are absolutely swamped. And there will also be times when you are practically twiddling your thumbs, waiting for an order to come in. Networking is a powerful tool in the business world, but can it be powerful enough to jumpstart [...]
If you missed my article in the Spring issue of Venus on techniques indie businesses can use to get their businesses noticed, the article is now online for your reading pleasure. You can find it at http://www.venuszine.com/articles/diy/resources/3409/Spotlights_on_you_
The holidays are coming up soon! This means that people will be shopping for gifts – this is your opportunity to GREATLY increase your sales. The 2008 Indie Biz Chicks Holiday Gift Guide is a great way to get in front of gift-buyers. It isn’t just a gift guide – it’s a “holiday guide” filled [...]
I am getting ready to get on the plane to Michigan, so I don’t have too much time to blog right now. But you can read my article on Etsy – it’s about using Father’s Day to increase sales! Find it by clicking here.
If you were one of the first people to learn about the launch of IndieBizChicks.com last year, you probably remember the “Power Publicity!” guide. This was a free guide that I used to generate some buzz about the launch of the website, and I gave it away to my first 100 subscribers. I used the [...]
