I recently held a special teleseminar, “How To Market Your Craft Business Online…. Without Going Broke!” If you missed the live version, don’t worry. I recorded it and you can access the recording and worksheet by clicking here.
LOTS of things were discussed during the call, including: how to market online - even if you don’t [...]
A press release can be your best friend, but it can feel like your worst enemy when you’re sitting down to write it. Check out this free guide I created on press releases. It’s a quick read - under 5 pages. But it has lots of helpful tips, including a list of online press release [...]
Getting sufficient publicity depends heavily on getting information into the right hands. The media is hungry for interesting news. Learn how to develop a good media list to improve the likelihood of getting noticed.
• Know the product. How is it used? Who does it appeal to? The answers to [...]
A press kit and media room are great tools for alerting the media about the launch of a new business or product. The design and voice of the material should reflect what it represents, while maintaining a professional appearance. While the package should be unique, there are guidelines governing what material should be [...]
For those of you that helped me celebrate the launch of this website in Summer 2007, you may remember Power Publicity. I released it as free guide to help me generate buzz and build interest (pretty smart, huh?).
Since then, I have been working on LOTS of revisions. Power Publicity Version 2.0 is almost finished [...]
This month we are focusing on Podcasting and Mailing Lists !
Starting a podcast can allow you to create buzz for your business, establish yourself as an expert in your field, and even make some additional profits.
A mailing list is an essential part of doing business, both online and offline. If you don’t have one, you [...]
I’m sure you are very familiar with what promotional products are. They are the give-away products that you have been given at parades, store openings, and other business events. They’re usually personalized with a business name, logo, slogan, website address, etc. You probably have some lying around your house from coffee mugs, to calendars, [...]
Helping someone in need is always a good deed – we all know that. You may not have thought about it as a way to also grow your business. Many businesses have a long history of contributing to various charity events and helping those in need. Not only are they making a positive difference [...]
If you were going to look up the word “publicity” in the dictionary you’d get a really broad definition that mentioned public notice and media coverage… Personally, I think that definition could leave people more confused than they were before. So what exactly is publicity? And why do you need it? For those [...]
