The thought of developing a brand is pretty scary. Some days, it’s hard enough to define what you want for dinner… Now you have to define who you and your business are… in a way that can be instantly recognized? Talk about a tall order! But it can be done. And when it comes down [...]
A press release can be your best friend, but it can feel like your worst enemy when you’re sitting down to write it. Check out this free guide I created on press releases. It’s a quick read – under 5 pages. But it has lots of helpful tips, including a list of online press release [...]
If you missed my article in the Spring issue of Venus on techniques indie businesses can use to get their businesses noticed, the article is now online for your reading pleasure. You can find it at http://www.venuszine.com/articles/diy/resources/3409/Spotlights_on_you_
As a business owner, you can spend a lot of money on advertising, and, unfortunately, you don’t always know what kind of results you’re going to get until the money is spent. There are lots of publicity and promotional techniques you can use (many of them for FREE), that can land you on the front [...]
If you were one of the first people to learn about the launch of IndieBizChicks.com last year, you probably remember the “Power Publicity!” guide. This was a free guide that I used to generate some buzz about the launch of the website, and I gave it away to my first 100 subscribers. I used the [...]
If you have been reading my site or blog, you’ll know that I am a fan of the press release and definitely encourage you to send them out. If you’re sending them directly to someone via snail mail or if you have a physical product that you want to include a sample of, you should [...]
Getting sufficient publicity depends heavily on getting information into the right hands. The media is hungry for interesting news. Learn how to develop a good media list to improve the likelihood of getting noticed. • Know the product. How is it used? Who does it appeal to? The answers to these questions will help determine [...]
A press kit and media room are great tools for alerting the media about the launch of a new business or product. The design and voice of the material should reflect what it represents, while maintaining a professional appearance. While the package should be unique, there are guidelines governing what material should be contained within [...]
So what else can we learn about marketing from Oprah? Lots! Here are a few more tips: Good Deeds Attract Attention – Yes, I’m sure Oprah does a lot of the things she does just out of the kindness of her heart, but by publicizing those good deeds, she gets attention for it. While you [...]
For those of you that helped me celebrate the launch of this website in Summer 2007, you may remember Power Publicity. I released it as free guide to help me generate buzz and build interest (pretty smart, huh?). Since then, I have been working on LOTS of revisions. Power Publicity Version 2.0 is almost finished [...]
