Publicity | IndieBizChicks.com

The Quick n’ Easy, Down n’ Dirty Way To Create Your Personal Brand

Posted on April 22, 2009 by Crissy Herron ~ 1 Comments

The thought of developing a brand is pretty scary. Some days, it’s hard enough to define what you want for dinner… Now you have to define who you and your business are… in a way that can be instantly recognized? Talk about a tall order! But it can be done. And when it comes down to it, the basics can…

Free Press Release Guide

Posted on September 9, 2008 by Crissy Herron ~ 3 Comments

A press release can be your best friend, but it can feel like your worst enemy when you’re sitting down to write it. Check out this free guide I created on press releases. It’s a quick read – under 5 pages. But it has lots of helpful tips, including a list of online press release submission sites! Download for free…

My article in Venus is now online…

Posted on June 2, 2008 by Crissy Herron ~ 0 Comments

If you missed my article in the Spring issue of Venus on techniques indie businesses can use to get their businesses noticed, the article is now online for your reading pleasure. You can find it at http://www.venuszine.com/articles/diy/resources/3409/Spotlights_on_you_

Get On The Front Page Of The Paper! (it’s better than advertising)

Posted on June 2, 2008 by Crissy Herron ~ 0 Comments

As a business owner, you can spend a lot of money on advertising, and, unfortunately, you don’t always know what kind of results you’re going to get until the money is spent. There are lots of publicity and promotional techniques you can use (many of them for FREE), that can land you on the front page of the paper, in…

Get Ready For Power Publicity Version 2.0

Posted on May 18, 2008 by Crissy Herron ~ 0 Comments

If you were one of the first people to learn about the launch of IndieBizChicks.com last year, you probably remember the “Power Publicity!” guide. This was a free guide that I used to generate some buzz about the launch of the website, and I gave it away to my first 100 subscribers. I used the same techniques I wrote about…

So what should you send along with that press release?

Posted on April 12, 2008 by Crissy Herron ~ 0 Comments

If you have been reading my site or blog, you’ll know that I am a fan of the press release and definitely encourage you to send them out. If you’re sending them directly to someone via snail mail or if you have a physical product that you want to include a sample of, you should also be including a press…

How To Develop A Media List

Posted on April 4, 2008 by Crissy Herron ~ 1 Comments

Getting sufficient publicity depends heavily on getting information into the right hands. The media is hungry for interesting news. Learn how to develop a good media list to improve the likelihood of getting noticed. • Know the product. How is it used? Who does it appeal to? The answers to these questions will help determine what section of a newspaper…

How To Build A Press Kit & Media Room

Posted on April 4, 2008 by Crissy Herron ~ 0 Comments

A press kit and media room are great tools for alerting the media about the launch of a new business or product. The design and voice of the material should reflect what it represents, while maintaining a professional appearance. While the package should be unique, there are guidelines governing what material should be contained within the folder. Here are the…

Insights & Oprah, Part II

Posted on February 19, 2008 by Crissy Herron ~ 0 Comments

So what else can we learn about marketing from Oprah? Lots! Here are a few more tips: Good Deeds Attract Attention – Yes, I’m sure Oprah does a lot of the things she does just out of the kindness of her heart, but by publicizing those good deeds, she gets attention for it. While you may not be able to…

Power Publicity Is On It’s Way BACK!!

Posted on February 13, 2008 by Crissy Herron ~ 0 Comments

For those of you that helped me celebrate the launch of this website in Summer 2007, you may remember Power Publicity. I released it as free guide to help me generate buzz and build interest (pretty smart, huh?). Since then, I have been working on LOTS of revisions. Power Publicity Version 2.0 is almost finished and even if you have…