Insights & Oprah, Part II
So what else can we learn about marketing from Oprah? Lots! Here are a few more tips:
- Good Deeds Attract Attention – Yes, I’m sure Oprah does a lot of the things she does just out of the kindness of her heart, but by publicizing those good deeds, she gets attention for it. While you may not be able to promote your good work on a national television show, you can still blog about, send in a press release, etc
- Team Up With Others – Oprah knows a good thing when she sees it, and so she signed on to produce Dr. Phil & The Rachael Ray Show. If you see something that looks like a good idea, but are unable to do that thing yourself, team up with someone who can and split the profits
- Lean On Others – You can’t be a huge success and handle all your day-to-day tasks. Some stuff is going to need to be outsourced. I can tell you that Oprah does not handle the ticket requests for her show or even scout all her guests. She’s got people for that. She hired her best friend to be the Editor of one of her magazines and she found talented, qualified people to run her radio network and I’m sure she’s doing the same thing right now for the television network that is in the works. If your business is going to grow larger than what it is now, you’re going to have to find help in completing all the new work.
- Keep A Positive Attitude – Most people know that Oprah life was far from charmed. She has faced a lot of adversity and could easily have given up. Once she achieved success, she started getting criticized for being overweight and every other little thing the press could find to talk about. Did she give up? No! She kept fighting! So go out there, and grow your business, no matter what anyone says!!
Related posts:
- I gain insights, even in my sleep…
- What Publicity Is And Why You Need It
- Assigning Tasks To An Assistant
- Business Profile: Diane K. Danielson, Downtown Women’s Club
- How To Recruit Affiliates
Category: How To, Managing Your Biz, internet marketing, marketing, publicity
