Today is Summer Solstice. It’s the first official day of summer – and it’s also the longest day of the year. Many of you know that I used to live in Alaska, and while there will be TONS of parties there today to celebrate the Solstice, it’s also a bittersweet day, because tomorrow there will be a little less sunshine. And the next day there will be even less.
Back on December 21, 2007, I wrote this post about Winter Solstice, and how it applies to your business. I was living in Alaska at that time, and I wrote about the fact that it didn’t get light out till after 9am and it was totally dark by 4:30pm. I knew that December 21 was the shortest day of the year – and that there wouldn’t be a lot of light, but I also knew that bit by bit, the days were going to get longer, and I’d be seeing a lot of sunlight in just a few short months.
And that is a lot like your business, especially when you’re just starting out or going through a rough spot. It may seem like there is no light at the end of the tunnel, but trust me, there is. Just keep working!
Today, I know that the days are going to be getting shorter. You don’t notice the change at first, but it creeps up on you. By mid-August in Alaska, the leaves are changing and the tourists are dwindling, and it’s only light out until maybe 10pm. By the first week of October, we’ll probably be seeing flurries, if not piles of snow on the ground.
Again – the same can be said for your business. Things may be great right now. You may be getting lots of sales and you may think you’re on top of the world. But whatever you do, don’t rest on your laurels. Keep working. Keep blogging. Keep staying active in social media.
If you don’t keep working and staying active in your business, you’re going to hit a flat spot, and you’re probably going to hit it hard.
Don’t get left out in the dark!