Owning Your Brand Online

Comments

1. Crissy Herron says:

   October 23, 2009 at 8:56 am

   Great advice! I’ve had something similar happen to me about six months after I started this site. A major blogging company was using the words “biz” and “chicks” in their blog, as well as vector images on their home page, etc.

   I wrote them and asked them to stop, but they said there wasn’t enough similarities between us. (really??? yeah, right!)

   I guess their site never gained the following they were looking for, because their URL now redirects to a more corporate looking site. It still grates on my nerves that they tried to undermine what I was doing. But hey – they didn’t succeed. (Yay, Karma!)

   Another person has also put the words “biz” and “chicks” in their URL since then. Their branding and presence is quite different, so I’m not worried about anyone mixing us up.

   If you’re doing something unique, someone out there is going to see it and try to copy you. Use the above advice to be prepared! You’ll need it!
2. Tweets that mention Owning your Brand Online | IndieBizChicks.com -- Topsy.com says:

   October 23, 2009 at 4:08 pm

   [...] This post was mentioned on Twitter by sazbean, Megan. Megan said: Great Article from @indiebizchicks contributor Lindsay Maines : Owning Your Brand Online http://bit.ly/3iLdYA [...]
3. Diane Danielson/CEO, Downtown Women's Club says:

   October 23, 2009 at 6:08 pm

   Really like your “shoemoney” point. In Trust Agents, Chris Brogan points out that you can be a “gate jumper” i.e. change the game by owning a term. I believe he used Tim Ferriss use of the term “lifestyle design” as an example. Not easy to do as a brand, but if you can, as the author suggests, that’s a huge advantage.
4. Internet Strategy, Marketing & Technology Links – Oct 26, 2009 | Sazbean says:

   October 26, 2009 at 8:33 am

   [...] Owning Your Brand Online (IndieBizChicks.com) [...]

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