Comments on: Owning Your Brand Online

By: Internet Strategy, Marketing & Technology Links – Oct 26, 2009 | Sazbean

Mon, 26 Oct 2009 12:33:43 +0000

[...] Owning Your Brand Online (IndieBizChicks.com) [...]

By: Diane Danielson/CEO, Downtown Women's Club

Diane Danielson/CEO, Downtown Women's Club — Fri, 23 Oct 2009 22:08:08 +0000

Really like your “shoemoney” point. In Trust Agents, Chris Brogan points out that you can be a “gate jumper” i.e. change the game by owning a term. I believe he used Tim Ferriss use of the term “lifestyle design” as an example. Not easy to do as a brand, but if you can, as the author suggests, that’s a huge advantage.

By: Tweets that mention Owning your Brand Online | IndieBizChicks.com -- Topsy.com

Fri, 23 Oct 2009 20:08:31 +0000

[...] This post was mentioned on Twitter by sazbean, Megan. Megan said: Great Article from @indiebizchicks contributor Lindsay Maines : Owning Your Brand Online http://bit.ly/3iLdYA [...]

By: Crissy Herron

Crissy Herron — Fri, 23 Oct 2009 12:56:41 +0000

Great advice! I’ve had something similar happen to me about six months after I started this site. A major blogging company was using the words “biz” and “chicks” in their blog, as well as vector images on their home page, etc.

I wrote them and asked them to stop, but they said there wasn’t enough similarities between us. (really??? yeah, right!)

I guess their site never gained the following they were looking for, because their URL now redirects to a more corporate looking site. It still grates on my nerves that they tried to undermine what I was doing. But hey – they didn’t succeed. (Yay, Karma!)

Another person has also put the words “biz” and “chicks” in their URL since then. Their branding and presence is quite different, so I’m not worried about anyone mixing us up.

If you’re doing something unique, someone out there is going to see it and try to copy you. Use the above advice to be prepared! You’ll need it!