Tag: "jessica smith"

My Thoughts On “Blogola” And Mommy Bloggers

You may have heard about the piece in last week’s BusinessWeek titled “Blogola: The FTC Takes On Paid Posts.” In this article, the magazine used the term “blogola” to describe the act of a blogger receiving compensation in exchange for blogging about a product or service. This term makes reference to “payola” which is where [...]