Marketing

Write Emails to Your Peeps, Easily & Often!

Hello! I’m Angela Wills of Laptop Lifestyle YOUniversity and it’s my pleasure to be one of the guest bloggers here on Indie Biz Chicks this month. I love to help people create digital products and market them so they make sales and have the freedom to run their lives in any way they want.

I wanted to start off this post by describing the mindset of three different types of people who will sign up to your email list. These are also the same types of people who follow you on social media, read your blog posts, etc.

Let’s dig into the minds of these people, so we understand them and their needs!

 

The Three Types of Email Subscribers:

The Fan – The fan likes to hear from you. She can’t read your emails or follow you in your various efforts all the time but when she catches your content it makes her happy, she finds value and she believes that it’s quite possible she’ll buy something from you one day.

The Non-Fan – The non-fan ended up on your list somehow and they don’t remember how or why. They had some fleeting interest in something you offered but really are mostly wondering why they are here and aren’t paying enough attention to know much about your products, your business or you. She is the person who is most likely to submit a spam complaint because she isn’t aware she subscribed, isn’t interested in your offers and sometimes can’t be bothered to try to get off your list properly. This is the person who also has no intention of buying from you.

The Super-Fan – The super fan reads every single thing you publish. She is hyper-interested in what you have to say because she loves you! She wants to learn about your business and your process and all the things you have to teach. She trusts you. She believes in you. She has NO QUESTION that you will provide value to her when you offer a product she needs so she snaps it up. Matter of fact she buys up just about everything you offer because she has decided you are her mentor, even if you don’t know it yet.

 

So, now we know the three types of people who are most likely on your email list. It’s not likely you have just one of this group, you have all three and what I see people doing most often is writing for the Non-Fan.

 

Why Writing for People Who Don’t Like You is a Mistake

Yes, I said it. Some people won’t like you. Some people won’t like me. There are some people who are going to read this very blog post and think I’m full of it, who completely disagree with my advice and who will never read anything I write again. That is just how it goes. You can have everyone agreeing with you all the time. What a boring world that would be anyway, right?

Usually the people who don’t agree with you go away silently. They know that their time is best spent somewhere else so they go there.

Time and again, though, I hear people’s fears about emailing their list and they are focusing ALL their attention on the Non-Fan.

They are worried that people will not like how many times they email their list list in a week (I email 5-7 times).

The only person this really bothers is the Non-Fan.
The Fan will understand it’s how you run your business, even if they don’t like it.
The Super-Fan will LOVE it because they get to hear from you often which is what they want!

They are worried that they’re selling too much.

You heard me though, right?
The Non-Fans will complain you’re selling too much because they don’t want to buy.
The Fans want to know what you’ve got because they will pick and choose the ones they want.
The Super-Fans want it ALL. Just be sure to remove them from the marketing lists for products they bought and they won’t get annoyed about getting offers for stuff they have.

They are worried they won’t have enough to say.

This is because most times they’re writing is doused in fear.
Fear that the Non-Fan will disapprove.
Fear that the Non-Fan will leave.
Fear that the Non-Fan will report spam.
Fear that the Non-Fan will complain.

But you see what they, maybe YOU, are doing there?

You’re writing for the Non-Fan and EXCLUDING the needs of the Fan and the Super-Fan! It’s like if in person you were trying to talk to a super closed off person you were getting this bad vibe from versus someone who was warm, open, interested and just made you FEEL like they were there to hear from YOU.

The fan and super-fan are EASY to write for. They want to just know all the things you have to share, and you have stuff to share – lots of it! Picture the super-fan when you write, imagine talking to her and it will feel so much easier!

Did you know that the average woman says 20,000 words per day, verbally? I’m willing to bet you could write at least 500 of those into content for your business each day. Despite that, though, if you start making notes of the important things you have to teach and just think about sharing the things that you do, that work for you, why you do them, what is good about your offers, etc, etc, etc, you’ll have lots to say! It will be like talking to a friend, sharing what you know, being helpful!

It really FEELS so much easier when you write like you’re writing to that Super-Fan who is really, your customer BFF. Isn’t it time you started chatting with THAT person?

I think it IS time and I’d love to help you!

I’ve written a report called Writing Emails Naturally and I normally charge just $10 for it but that doesn’t mean it’s low-value. I believe the content in this little 11 page report can change businesses if the people who read it take action and start writing to their Super-Fans, their Customer BFFs. If you grab the report and did that, I think you’ll find it could be invaluable to you!

I want to gift you this report. Just go to the link below and use the special coupon code I made for Crissy.

Here’s Your Free “Writing Emails Naturally” Report <<< Use Coupon Code: crissysgift

 

Thank you so much for allowing me to speak to you here through Indie Biz Chicks! I hope we’ve become friends in this manner and that you’ll come be a Fan or Super-Fan over on LaptopLifestyleYOUniversity.com but mostly, whether you do or not, I hope you find a way to create complete and total lifestyle freedom for yourself. It’s so worth the effort to make your life one big weekend. Cheers!

Angela Wills
Owner of Laptop Lifestyle YOUniversity

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Business

PLR + Your Story = Engaging Content

When I opened the PLR pack, I was disappointed. The content was informative and helpful. I knew I’d share it with my community, and it would serve them. But I wasn’t invested in it and I wondered why.

After reviewing all of the PLR I’d downloaded, I realized the problem wasn’t the information or the writing. There was no personal connection to the content. It needed a story to really come alive…

Why Include Stories in Your PLR Content?

Editing your PLR to include stories has several important benefits for your business. It makes the content personal and keeps it fresh. It also entertains your readers and captures their interest.

The truth is when you buy PLR, other people may also be posting or recording the same content. But if you include a personal story, you’ll stand out readers’ minds. They’ll remember your story long after they’ve closed the browser.

How to Include Stories in Your PLR

Once you understand the importance of stories in your content, it’s time to use them in your business. But if you feel a little bit overwhelmed, here are a few tips that will help you on your way…

Choose relevant stories.

Look at the content and decide on a relevant story from your own life. If you’ve purchased PLR content on the topic of blogging, don’t share a story about your search for the perfect nail polish color. It’s unrelated and will likely annoy your visitors.

But if the content you’re publishing happens to be about nail polish, then your search for an ethical company with beautiful hues of polish is likely to be useful to your audience. In fact, they’ll love you for sharing about your own journey!

Don’t try to be perfect.

When you do show up in your content, you don’t necessarily need to have it all together. If your PLR is on the topic of parenting, it’s OK to share about that time you had a meltdown on your kid.

Stories that show your flaws, mistakes, insecurities, and weaknesses are powerful. When you share the vulnerable moments, you create a connect with your audience. They read your story and think, “Wow, she’s just like me!”

Consider your brand.

Before you post a story with your PLR, pause and consider if there are details you might regret later. Sure, you might want to go off about how far you are into debt and how it’s impacting your everyday life.

But if you’re also presenting yourself as a money coach for entrepreneurs, you may have difficulty attracting new clients. The words you say and the stories you share can create a disconnect between your branding if you’re not thoughtful.

Get permission (if needed).

Maybe you thought it was a funny story about a client interaction, but would your client say the same thing? Or would they feel a little hurt and betrayed that you posted that information online without their knowledge or consent?

Sharing stories about yourself is one thing. Sharing stories about clients, family, friends, and others you know in real life is a different ball game. Don’t publish content that could negatively impact your personal or professional relationships.

Wrap it up.

When you share a story, include the ending. Imagine reading an article that opens with the moment a woman discovers her spouse is having an affair. Then the writer discusses steps to take after learning your partner is having an affair.

But the author never circles back to the opening story.

If you’re like most readers, you’ll feel cheated and upset. You wanted to know how the story ended. Did she leave the cheating spouse? Did she reconcile? If so, are they still happily married?

You don’t have to wrap a bow on every story you are share. But do give enough information that readers sense the story is finished. Otherwise, they’ll just feel annoyed with you.

Invite conversation.

At the end of your content, encourage your readers or listeners to share a story from their life or business. When your audience responds with their own stories, you create social capital.

You move from someone they merely “like and know” to someone they “trust and engage with”. This is when the stage is set for you to make a compelling offer so they can join you mailing list, follow you on social media, or purchase one of your products.

You can invite conversations by simply asking them a question. If your content was about temper tantrums, ask parents to share their kids’ worst public tantrum and watch the responses.

Are You Ready to Start Creating Stories?

Now that you understand the value of a story, you can begin adding them to your content. But first, you need to grab some PLR content that you’ll be proud to share with your community…

Along with my friends Kelly and Sam, I create PLR over at White Label Perks. Since you’re a friend of Crissy’s, we’d like to give you a $10 gift card to our site (just use coupon code: CRISSY).

You’ll find content on many popular business building and self-development topics plus exciting “mini” bundles. It’s easy to jumpstart your content creation with PLR from White Label Perks!

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Business, Crissy Says

Should You Add Coaching to Your Business? Here’s all you need.

Hi. I’m Nicole Dean from Coach Glue and I’m the first of four guest bloggers who will be visiting Crissy’s home here in the next month during her surgeries.

Today I want to talk about why you want to add Coaching to your business and what types of entrepreneurs should think about adding this income stream today.

First, why coaching?

1. It’s a high-ticket item.

You can charge hundreds or thousands of dollars, depending on how much time you want to invest and your level of credibility.

2. It’s high-impact. 

You can change lives very quickly with coaching. It’s very rewarding.

3. It’s flexible (that’s a big one for me).

You can create the coaching program that works for you when you want to work.

Design your coaching program however you want. Maybe you love Skype calls, or you just want to do phone calls while you’re driving or in the car while you’re in car line waiting to pick up your kids.

Perhaps you don’t want to get on the phone at all so you just offer email coaching.

Or maybe you want to do face to face coaching.

You can even decide if you have to schedule the calls or if you want to do Voxer coaching so you can batch answer your clients’ questions when YOU want to.

You choose – it’s one of the most flexible online businesses out there.

4. It’s easy to get started.

You don’t need much to get started. In fact, you only need three things.

  1. Your brain.
  2. A paypal or Stripe account
  3. This “Coaching Kit” which is free!

So, who should consider adding a coaching offer?

1. Service Providers.

If you are a Virtual Assistant, Web Designer, Video Producer, Social Media Manager, or anyone with a specialty that people are already paying for, you know enough in order to add a Coaching offer to your site. Try it. It’ll take 5 minutes and you never know who will say “Heck yes!” to that.

2. Bloggers.

If you’re blogging and have a following, no matter what niche you’re in, there are others out there like you who want to “pick your brain” to get your help. If they’re paying enough, let them pick away.

3. Influencers.

If you’re an influencer and have a following on social media that’s larger or more interactive than most, then you can bet that others wish they could ask you questions about how you did it.

4. Speakers.

You’ve already got a platform and know how to rock it. Start offering a coaching program from stage and watch people snap it up!

5. Authors.

Whether you write cookbooks, pet training books, or even trashy novels (which I love), there are people out there who would love to pay you to answer their questions.

So why not?

You’ve got your brain. (Check!)
You’ve got a PayPal or Stripe account. (Check!)
You’ve got a following. (Check! Or you’re working on it!)

The only thing you’re missing is the package of forms to start your business.

Grab 17 Free Forms to Start and Streamline your Business right here. 

Hugs and high fives,
Nicole Dean, Coach Glue

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