Unless a business gets good at marketing its goods or services, it will fail to prosper. It simply won’t earn enough revenues to cover its cost of business. Fortunately, there are many ways to market your product and services successfully.
Traditional marketing still works. You can attract customers through traditional media-based marketing campaigns like using television commercials, radio spots, and print advertising. Additionally, modern marketing methods like Google PPC, YouTube marketing, and email marketing make it possible to develop precise metrics to track a campaign’s progress. However, there are now some outside the box marketing ideas also worth trying out.
Let’s take a look at a few new ways to get inspired when you need to come up with some creative ideas for your next marketing campaign.
Outside-he-Box Marketing Techniques
Here are some marketing techniques that are so unusual that at first blush you might not consider them as marketing techniques at all.
- Ideas inspired by Technology
Two marketing ideas inspired by innovation are LED technology and Virtual Reality technology.
Video Walls & Displays: One increasingly popular way of attracting attention to a marketing message is to use LED displays. Large-scale video wall technology is particularly impressive because it displays images well from a distance and from any angle. These also provide seamless images and can be conformed to any desired size or shape. They can be used both indoors and outdoors. For instance, high-resolution video walls can be installed in a mall or in a department store and outdoor walls can be used at sporting arenas or outdoor public venues.
Virtual Reality: Marketers are adopting Virtual Reality technology to give their customer’s a preview of what it would be like to use their products. For instance, North Face, the well-known outdoor apparel company, teamed up with Jaunt, a virtual reality company, to create a cinematic, immersive experience for North Face’s customers. Shoppers are given an opportunity to experience a virtual hike through Yosemite National Park wearing North Face’s gear.
- Ideas Inspired by Street Artists
Street murals, storytelling, and wordplay originating from street artists are now beginning to influence marketing ideas. Creativity plays an intrinsic role in marketing. It’s not enough to just inform customers about a product’s features and benefits. As a marketer, you also have to spark their imagination and trigger an emotional response. Where do you get inspired ideas for your marketing campaigns? Many marketers are drawing inspiration from the stunning murals created by street artists in major European cities and from gifted street artists adept at capturing an audience’s attention with stories and wordplay.
- Ideas Inspired by Customers
UGC Marketing, or User-Generated Marketing, is not only free marketing, but it doesn’t even look like marketing. You can create user-generated content by simply asking your product users to post pictures of themselves with your company’s product on social media with a specified hashtag or by asking YouTube vloggers to share their experience with your product on their independent channel. Sometimes, too, it’s helpful to tie the content with a trend. For instance, if you are selling a protein supplement consisting of all-natural ingredients with no artificial additives or preservatives, you can tie it in with a popular diet trend, appealing to the nutritional needs of those following a Ketogenic, Intermittent Fasting, or a Plant-Based Whole Foods lifestyle.
There are many advantages to using this marketing method:
- It is unique based on the user’s own creativity.
- It shows social proof that your product works.
- It hardly costs anything, other than some minimal content creation or advertising to encourage users to share their experience.
- It can be highly persuasive because viewers can identify with a raw, plain-spoken testimonial better than with a polished presentation.
Discovering Your Best Marketing Strategy
Ultimately, of course, there is no perfect way of marketing, no proven marketing formula to follow, and no ideal mix of marketing strategies.
You will have to experiment to find out what works best for your type of business. So, consider using a mix of traditional, modern, and unorthodox marketing methods.
The good news is that once you find the best way to market your business, it’s something that you can do over and over again. Moreover, as your business flourishes, you can scale up your successfully tested marketing methods.