Your best blog posts are buried. Let’s dig them back out.
The Blog Refresh Skill takes the posts you already wrote and rewrites them to be clearer, easier to find on Google, and actually quotable by ChatGPT, Claude, and Perplexity.
Get the Blog Refresh SkillYou’ll be taken to our secure checkout — it takes about two minutes.
Here’s a real post going through it.
No slides, no theory — just the skill doing the thing on an actual blog post.
You have years of good content sitting there doing nothing.
You wrote those posts. Some of them were really good. And now they’re just… sitting in your archive, quietly aging out.
- The traffic that used to come in has slowly dried up
- The advice is still solid, but the examples and tools are dated
- The formatting is a wall of text nobody wants to scroll
- And now there’s a whole new problem — AI tools are answering people’s questions, and they’re not pulling from your site
Rewriting all of it by hand is a project you will never actually start. I know, because I didn’t either.
The content isn’t the problem. It just needs a refresh — and a way to get found by the places people are actually searching now.
A skill that does the rewrite for you — in your voice.
The Blog Refresh Skill
The Blog Refresh Skill is a Claude Skill that rewrites and optimizes blog posts you’ve already published, so they’re easier to read, rank better in search, and get quoted by AI assistants.
You give it a post — pasted in, uploaded, or as a URL. It asks what you’re going for and how you want to sound. Then it hands the refreshed version back to you, ready to publish.
And the part I care about most: it doesn’t make everything sound like me. It writes in whatever voice you tell it to, which means you can use it on your own blog or on a client’s without anyone being able to tell the same tool touched both.
Five ways to refresh, and you pick.
Every post needs something different. The skill asks what you’re after before it touches a word.
Update what’s gone stale
Old examples, dead tools, outdated screenshots and stats — swapped for what’s actually true now, without losing what made the post work.
Make it scannable again
Breaks up the wall of text, tightens the rambling parts, adds the subheads and structure that let a reader skim and still get it.
Get found on Google
Keyword placement, headline structure, internal linking, meta description — the traditional search fundamentals, applied properly.
Get quoted by AI
Answer Engine Optimization — structuring your post so ChatGPT, Claude, and Perplexity can pull from it and cite you when someone asks a question you already answered.
Build out the thin ones
Takes a short post that never got its due and expands it into something substantial — without padding it out with fluff.
Use it for clients
No branding baked into the output. You choose the tone every time, so it works just as well on a client’s blog as it does on yours.
Who this is really for.
This is for you if…
- You’ve been blogging a while and have an archive worth saving
- You’ve noticed AI tools answering the questions your posts already answer
- You write content for clients and want to speed up refresh work
- You’d rather improve what exists than start from a blank page
- You use Claude and want it doing something genuinely useful
This isn’t for you if…
- You haven’t published any blog posts yet — there’s nothing to refresh
- You want something that writes brand-new posts from scratch
- You’re hoping to push publish without reading the output first
- You don’t use Claude and aren’t planning to
I’ve been running IndieBizChicks since 2007.
Which means I have a lot of blog posts. Some of them are older than some of my readers’ businesses.
When I started digging into how AI tools decide what to cite, I realized my archive had two problems at once — it was dated, and it was invisible to the places people were starting to search. Fixing that post by post was not happening.
So I built this instead. I use it on my own blog every week, and it’s the same skill you’re getting here.
Start with one post.
Pick the post you always thought deserved better and run it through. That’s usually all it takes to see what the rest of your archive could be doing.
Get the Blog Refresh SkillInstant access after checkout. Works inside Claude.