Why Your Online Reputation Matters

Ladies, did you think that having to worry about your reputation would end after high school graduation?  Well, think again.  Having a good online reputation is important for individuals and businesses of all kinds and no one is safe from the reputation risks.  Employers, friends, acquaintances, even strangers have the ability to type your name [...]

The Hot 100 – Day 20

Let’s continue talking about marketing your biz on Facebook. Be sure to design and brand your Facebook page with current photos, a logo and other images that represent your business. Your cover photo and header image should be relevant to your business and your tagline should be displayed on your Facebook page, as well.   [...]

The Hot 100 – Day 19

Let’s talk about Facebook. Are you using it to market your biz? Here are some things to keep in mind: Choose a Facebook name that is consistent with your business; that way, customers will be able to easily identify your business is connected with that Facebook page. Be sure to create a vanity URL that [...]

The Hot 100 – Day 18

Do you own your own domain? If not, it’s time to buy your domain name. Yes – you can “get by” with an Etsy shop or a blog hosted on Blogger, but that’s for people who are “playing” business and not committing to business. Start out by creating a list of potential domain names that [...]

The Hot 100 – Day 17

Let’s talk money … specifically, some money tips for your biz. Have you ever sat down and wrote down a basic financial plan for what it costs to run your biz? This doesn’t have to be super fancy – just something in black and white that shows you what you need to maintain your biz. [...]

The Hot 100 – Day 16

We’ve been talking about branding and how important it is for your blog. So, where can you show off your brand once you establish your brand identity? Your brand should be “seen” in all aspects of your biz and marketing, including: Social media profiles Website / Blog Business cards Email signature Remember – people are [...]

The Hot 100 – Day 15

Let’s talk about Logos! Do you have a logo for your biz? They can really help you define your brand! Keep in mind that it should be simple and easy to understand. Incorporate your brand colors, as well. If you’re not good with graphics, outsource this to someone who is. Your logo will be one [...]

The Hot 100 – Day 14

We’re going to continue talking about branding your biz… For today’s tip, let’s focus on your business name. Have you  chosen a brand name / business name, that is easy to remember, easy to spell, and can be registered as a domain name? For example, if you already know that YourBusiness.com is taken, it doesn’t [...]

The Hot 100 – Day 13

Let’s continue our talk on branding your business … Did you realize that colors play an important role in this? For example – look at my website. I specifically chose the colors hot pink and black. My website would have a much different look if I’d chosen something more subdued, like beige or teal. Identify the [...]

Supplemental Blog Income: Where to Get It, How to Make It Profitable

You’ve worked hard on your blog and have built a sizeable (and reliable) audience. You’re making pretty great money via advertising and paid posts but you’d like to make more. What should you do? Surely there has to be a way to earn more money through your blog! 1. The Omnipresent T-Shirt How do fans [...]