Yes, it’s July. And I’m talking about holiday marketing! We may have a while before the holidays get here, but remember that your marketing needs to be in place BEFORE the holidays actually happen!
This is actually the best time to start planning your marketing strategies for the holiday season.
Here are five tips to help you boost your sales during the upcoming holiday season:
Make A Plan: Start your planning process now. Are you going to make a special item that’s only available this holiday season? Are you going to partner with another business to offer a “bundle” item? When are you going to offer your sales? Which promotions are you going to run? As you can see, there’s A LOT to think about. Start planning now, before you’re in the middle of holiday chaos.
Send Out Press Releases: Magazines and newspapers run holiday gift guides – but they have deadlines! The deadlines will vary, depending on how large the magazine or newspaper is. The larger it is, the earlier the deadline is. Send out press releases about your holiday specials in advance! And while you’re at it, send one to your local TV and radio stations!
Reach Out To Bloggers: Just as newspapers and magazines are more traditional media outlets, blogs are the the new media. Reach out to them and see if they are interested in partnering with you on a giveaway or a review.
Reach Out To Businesses: Many businesses buy gifts for their clients and business associates. These are known as “corporate gifts.” Reach out to your local businesses and let them know about your products. But do this early! Let’s say you make handmade coffee sleeves and they want to order 200 of them. It’s better to get that order in October than on December 20.
Host A Holiday Show: Schedule a little “party” or “show” in your home for some time between mid November and early December. Display your products and set out some light snacks and beverages. Invite your friends, family, co-workers, etc. These people are looking for holiday gifts – give them the opportunity to see what you make. You can sell current stock or you can have them place an order for an item. Have them pay for the order now – just like they do at “home parties” for Tupperware, etc. Then, you can deliver the item once it’s finished.
Ready For More Help?
Get Listed In The Holiday Guide – Only $12 – You will receive a 125×125 ad in my annual holiday guide, an ebook filled with recipes, tips, and more . In addition to the graphic ad, you can include a description, up to 50 words. This gets passed out via my website, social media, and newsletter. It will be released on November 1 – and there will be tips to help people all the way through from Thanksgiving to New Year’s! Click here to order your ad now for only $12
OR – get even more holiday ideas
Holiday Workshop – $49 (normal price $99)
This is the time to start thinking about your holiday marketing. I’m getting daily emails from companies and brands, asking me to feature them in my holiday-themed blog posts.
If you don’t start planning your marketing now, time will fly by and it will be too late!
This workshop gives you 16 workbooks and biz tools PLUS specialized marketing plans.
Read more about it here:
https://indiebizchicks.com/wp/holiday-marketing-plan/I will also throw in
– A booth in The Virtual Indie Craft Fair from August 1 – December 31 ($100 value)
– An ad in the annual Holiday Guide – a guide full of recipes, tips, and more. ($35 value)
– I will also feature your “Black Friday” special on my blog and my Black Friday email newsletter ($45 value)