Crissy Says

3 Ways To Market Your Biz With Kindle Books

Are you looking for a way to market your business online, to a whole new audience? Would you like Amazon to help you?

Here’s an idea: start writing Kindle books!

Here are some reasons why this is a good idea:

Use Your Kindle Book As An Introduction To Your Larger Info Product: If you have any workshops or other info products, take a small portion of that content and use it to create a Kindle Book. You can price your Kindle Book low ($1.99 or less), or even offer it for free. This will make it a no-brainer decision for people. At the end of the Kindle Book, invite the readers to purchase your larger info product or workshop. (you can include the link right in the content of the
Kindle Book)

Use Kindle Books To Grow Your Email List: Within the first few pages of your Kindle Book, offer a freebie that people can get for signing up for your mailing list. (you can include the URL within the content) Even if someone only downloaded the free sample of your Kindle Book, they will see this offer and it can really help you grow your mailing list!

Amazon Will Promote You! If you are an Amazon customer, you know that they will send you emails of recommended products. Once you start creating Kindle Books, they will promote them to their customers! This will introduce you to a HUGE audience that may never have found your site otherwise!

These are just a few of the reasons I think you should start creating Kindle Books.


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Spring Sales & Promotion Ideas

I don’t know about you, but I’m ready for some sunshine and warm weather! Let that sunshine spill over into your business, with these spring-themed ideas for sales & promos:
“Spring Into Action” Sale –This is a good time to hold a “Spring Into Action” sale. Offer a very limited time sale and encourage your customers to take advantage of it.
Sunny Day Promo – We should all be enjoying some sunshine by the time Spring rolls around. Do you have any products that are “sunny,” – it could be something that is the color yellow or just something to help people shake off the winter blues.
“We Love Moms” Sale – Mother’s Day is coming up – fast! Offer a discount for any last minute shoppers (or for Moms who want to treat themselves)
Sunrise Sale –Give your early birds a special discount. For example, choose a Saturday during the month and offer a 20% discount for orders placed between 6am – 12pm.
“Virtual Festival”– Lots of festivals pop up across the country each Summer. You can hold a virtual festival instead. For example – if you’re a food blogger, host a “food blog festival.” You can make this a live event via Google Hangout or you can host it on your blog. Invite some other food bloggers to share recipes, food tips, etc. It’s great content for your readers, and a great way to get new visitors to your blog.

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Spring Blog Post Ideas

Spring is finally here, after a long winter. It’s time to freshen things up, and that includes your blog! Need some ideas on what to blog about? Here are some ideas to get you started:

Resolution Check-up … It’s been a couple months since everyone set their New Year’s Resolutions. Write a post to encourage people to pick them back up if they’ve already let their goals fall by the wayside.

Challenge your readers to learn something new this month. Challenge yourself as well! Write weekly updates on your progress and ask your readers to comment on how they are progressing.

Write a post about a “first-aid kit.” You can apply this to your business. It doesn’t have to be about band-aids. If you are a virtual assistant, write about quick fixes for business emergencies; if you’re a food blogger, post some tips for common mistakes in the kitchen, etc.

We all take things for granted – and it’s easy to do when we don’t think about how things really benefit us! What is a modern convenience that makes a real difference in your life?

Write a post about attitudes. This could be a variety of things – from a post about the friendliest person you know or it could be tips on how to go from having a bad day to a good day.

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5 Ways A Quiz Can Help Your Biz

Quizzes are super popular (and they have the power to viral quickly & easily)!  How many of them have you taken on Facebook? We’re ALL guilty of opening Facebook and seeing quizzes our friends have shared, and all of a sudden, we realize an hour has gone by while we took quizzes to find out which character we are on 90210 or if we’d survive being trapped on a desert island.

Here are 5 ways to grow your biz with a quiz:

1) Get Traffic & Go Viral – As I mentioned above, it’s easy for a quiz to go viral. People share them all the time on Facebook! When you put a quiz on your site, and then allow people to share their result on social media, many people automatically do that. When they share it, their friends are going to be curious to know what result they will get, so they come to your site to take the quiz, then they share it, etc. You can get A LOT of traffic by creating a quiz!

2) Get More Email Subscribers – As I mentioned above, you will get a lot of traffic by creating a quiz and sharing it on social media. The boost in traffic alone can increase the amount of people who sign up for your newsletter. BUT – you can further increase your sign-ups by making people sign up for your mailing list to see the results. Now, you don’t want to create a viral quiz, just to have a bunch of people who aren’t your target market signing up for your list. BUT – if your quiz matches your ideal customer, this is a great way to grow your list. For example – if you are a style blogger, you could create a quiz where people find their style personality, and then they have to sign up for your list to see the result.

3) Quizzes Help You Segment Your List – You can get very specific with your quizzes, and when you do this, you can segment quickly and easily segment your mailing list to give people the exact info they want. For example – let’s say you are a health coach. You can have a quiz where people can figure out what’s holding them back from getting healthy. The results could be a lack of time management, not knowing which foods are really healthy, or it could be self doubt.

When people sign up for your mailing list to view their results, you can give them a series of emails with info that will help them overcome their specific problem. For example – when you deliver tips for quick and easy grocery shopping, meal prep tips, and ideas for quick and healthy meals to the person who is too busy to eat healthy, they will be more likely to open your emails. They will see that you do understand their problem and can help them, and they’ll be more likely to hire you as a health coach.

4) Quizzes Help You Sell More Products & Services – Imagine that you are a web designer. A person goes to your site and looks at your design packages but isn’t sure what to purchase. They may feel so overwhelmed, they click away and don’t purchase anything. Now, let’s say you had a quiz, and when people took the quiz and got the result, they were presented with your beginner package or your advanced package. They would no longer be confused or overwhelmed. They’d know exactly what they needed and would feel confident in making a purchase.

5) Add Quizzes To Your Ebooks & Online Workshops – Add a little bit of fun to your ebooks and online courses by adding quizzes. People have different learning styles, and some people really like having quizzes to “test” them on what they just learned. Your quiz doesn’t have to be focused on the lesson, it can also just be a fun bonus. For example, let’s say that you are a virtual assistant, and in addition to working with clients one-on-one, you have an ebook for small business owners that explains how they can be more organized in their business. You can have a fun quiz that tells them which apps they should use or what their leadership style is. Just a little fun “extra” – but those little extras add a lot of value to your products!


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Crissy Says

Tips For Using HARO To Get Great Press Coverage

How would you like to get your biz featured in the national press? It’s a pretty awesome feeling! And of course, the more people who know your business exists, the better!

What’s the secret? HARO! (It stands for “help a reporter out”)

This is a service that will send you 3 emails per day, Monday – Friday, with queries from reporters, producers, bloggers, and other people in the media, looking for people to interview.

You can sign up free here.

Here are a few tips on using HARO:

1) Respond as quickly as possible. There are tens of thousands of HARO users, so if you see a query that that interests you, it’s important to act quickly. Waiting until later to respond could cost you a great opportunity.

2) Read queries carefully before responding. Sometimes the requester asks for specific information. He will likely receive numerous responses, and those that lack the information he needs will probably be weeded out first.

3) Resist the urge to tell your life story. Reporters aren’t usually looking for a full bio. Stick to the information that is specifically requested in your response. If they want to know more, they will ask.


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Write Emails to Your Peeps, Easily & Often!

Hello! I’m Angela Wills of Laptop Lifestyle YOUniversity and it’s my pleasure to be one of the guest bloggers here on Indie Biz Chicks this month. I love to help people create digital products and market them so they make sales and have the freedom to run their lives in any way they want.

I wanted to start off this post by describing the mindset of three different types of people who will sign up to your email list. These are also the same types of people who follow you on social media, read your blog posts, etc.

Let’s dig into the minds of these people, so we understand them and their needs!


The Three Types of Email Subscribers:

The Fan – The fan likes to hear from you. She can’t read your emails or follow you in your various efforts all the time but when she catches your content it makes her happy, she finds value and she believes that it’s quite possible she’ll buy something from you one day.

The Non-Fan – The non-fan ended up on your list somehow and they don’t remember how or why. They had some fleeting interest in something you offered but really are mostly wondering why they are here and aren’t paying enough attention to know much about your products, your business or you. She is the person who is most likely to submit a spam complaint because she isn’t aware she subscribed, isn’t interested in your offers and sometimes can’t be bothered to try to get off your list properly. This is the person who also has no intention of buying from you.

The Super-Fan – The super fan reads every single thing you publish. She is hyper-interested in what you have to say because she loves you! She wants to learn about your business and your process and all the things you have to teach. She trusts you. She believes in you. She has NO QUESTION that you will provide value to her when you offer a product she needs so she snaps it up. Matter of fact she buys up just about everything you offer because she has decided you are her mentor, even if you don’t know it yet.


So, now we know the three types of people who are most likely on your email list. It’s not likely you have just one of this group, you have all three and what I see people doing most often is writing for the Non-Fan.


Why Writing for People Who Don’t Like You is a Mistake

Yes, I said it. Some people won’t like you. Some people won’t like me. There are some people who are going to read this very blog post and think I’m full of it, who completely disagree with my advice and who will never read anything I write again. That is just how it goes. You can have everyone agreeing with you all the time. What a boring world that would be anyway, right?

Usually the people who don’t agree with you go away silently. They know that their time is best spent somewhere else so they go there.

Time and again, though, I hear people’s fears about emailing their list and they are focusing ALL their attention on the Non-Fan.

They are worried that people will not like how many times they email their list list in a week (I email 5-7 times).

The only person this really bothers is the Non-Fan.
The Fan will understand it’s how you run your business, even if they don’t like it.
The Super-Fan will LOVE it because they get to hear from you often which is what they want!

They are worried that they’re selling too much.

You heard me though, right?
The Non-Fans will complain you’re selling too much because they don’t want to buy.
The Fans want to know what you’ve got because they will pick and choose the ones they want.
The Super-Fans want it ALL. Just be sure to remove them from the marketing lists for products they bought and they won’t get annoyed about getting offers for stuff they have.

They are worried they won’t have enough to say.

This is because most times they’re writing is doused in fear.
Fear that the Non-Fan will disapprove.
Fear that the Non-Fan will leave.
Fear that the Non-Fan will report spam.
Fear that the Non-Fan will complain.

But you see what they, maybe YOU, are doing there?

You’re writing for the Non-Fan and EXCLUDING the needs of the Fan and the Super-Fan! It’s like if in person you were trying to talk to a super closed off person you were getting this bad vibe from versus someone who was warm, open, interested and just made you FEEL like they were there to hear from YOU.

The fan and super-fan are EASY to write for. They want to just know all the things you have to share, and you have stuff to share – lots of it! Picture the super-fan when you write, imagine talking to her and it will feel so much easier!

Did you know that the average woman says 20,000 words per day, verbally? I’m willing to bet you could write at least 500 of those into content for your business each day. Despite that, though, if you start making notes of the important things you have to teach and just think about sharing the things that you do, that work for you, why you do them, what is good about your offers, etc, etc, etc, you’ll have lots to say! It will be like talking to a friend, sharing what you know, being helpful!

It really FEELS so much easier when you write like you’re writing to that Super-Fan who is really, your customer BFF. Isn’t it time you started chatting with THAT person?

I think it IS time and I’d love to help you!

I’ve written a report called Writing Emails Naturally and I normally charge just $10 for it but that doesn’t mean it’s low-value. I believe the content in this little 11 page report can change businesses if the people who read it take action and start writing to their Super-Fans, their Customer BFFs. If you grab the report and did that, I think you’ll find it could be invaluable to you!

I want to gift you this report. Just go to the link below and use the special coupon code I made for Crissy.

Here’s Your Free “Writing Emails Naturally” Report <<< Use Coupon Code: crissysgift


Thank you so much for allowing me to speak to you here through Indie Biz Chicks! I hope we’ve become friends in this manner and that you’ll come be a Fan or Super-Fan over on but mostly, whether you do or not, I hope you find a way to create complete and total lifestyle freedom for yourself. It’s so worth the effort to make your life one big weekend. Cheers!

Angela Wills
Owner of Laptop Lifestyle YOUniversity

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