Marketing

Write Emails to Your Peeps, Easily & Often!

Hello! I’m Angela Wills of Laptop Lifestyle YOUniversity and it’s my pleasure to be one of the guest bloggers here on Indie Biz Chicks this month. I love to help people create digital products and market them so they make sales and have the freedom to run their lives in any way they want.

I wanted to start off this post by describing the mindset of three different types of people who will sign up to your email list. These are also the same types of people who follow you on social media, read your blog posts, etc.

Let’s dig into the minds of these people, so we understand them and their needs!

 

The Three Types of Email Subscribers:

The Fan – The fan likes to hear from you. She can’t read your emails or follow you in your various efforts all the time but when she catches your content it makes her happy, she finds value and she believes that it’s quite possible she’ll buy something from you one day.

The Non-Fan – The non-fan ended up on your list somehow and they don’t remember how or why. They had some fleeting interest in something you offered but really are mostly wondering why they are here and aren’t paying enough attention to know much about your products, your business or you. She is the person who is most likely to submit a spam complaint because she isn’t aware she subscribed, isn’t interested in your offers and sometimes can’t be bothered to try to get off your list properly. This is the person who also has no intention of buying from you.

The Super-Fan – The super fan reads every single thing you publish. She is hyper-interested in what you have to say because she loves you! She wants to learn about your business and your process and all the things you have to teach. She trusts you. She believes in you. She has NO QUESTION that you will provide value to her when you offer a product she needs so she snaps it up. Matter of fact she buys up just about everything you offer because she has decided you are her mentor, even if you don’t know it yet.

 

So, now we know the three types of people who are most likely on your email list. It’s not likely you have just one of this group, you have all three and what I see people doing most often is writing for the Non-Fan.

 

Why Writing for People Who Don’t Like You is a Mistake

Yes, I said it. Some people won’t like you. Some people won’t like me. There are some people who are going to read this very blog post and think I’m full of it, who completely disagree with my advice and who will never read anything I write again. That is just how it goes. You can have everyone agreeing with you all the time. What a boring world that would be anyway, right?

Usually the people who don’t agree with you go away silently. They know that their time is best spent somewhere else so they go there.

Time and again, though, I hear people’s fears about emailing their list and they are focusing ALL their attention on the Non-Fan.

They are worried that people will not like how many times they email their list list in a week (I email 5-7 times).

The only person this really bothers is the Non-Fan.
The Fan will understand it’s how you run your business, even if they don’t like it.
The Super-Fan will LOVE it because they get to hear from you often which is what they want!

They are worried that they’re selling too much.

You heard me though, right?
The Non-Fans will complain you’re selling too much because they don’t want to buy.
The Fans want to know what you’ve got because they will pick and choose the ones they want.
The Super-Fans want it ALL. Just be sure to remove them from the marketing lists for products they bought and they won’t get annoyed about getting offers for stuff they have.

They are worried they won’t have enough to say.

This is because most times they’re writing is doused in fear.
Fear that the Non-Fan will disapprove.
Fear that the Non-Fan will leave.
Fear that the Non-Fan will report spam.
Fear that the Non-Fan will complain.

But you see what they, maybe YOU, are doing there?

You’re writing for the Non-Fan and EXCLUDING the needs of the Fan and the Super-Fan! It’s like if in person you were trying to talk to a super closed off person you were getting this bad vibe from versus someone who was warm, open, interested and just made you FEEL like they were there to hear from YOU.

The fan and super-fan are EASY to write for. They want to just know all the things you have to share, and you have stuff to share – lots of it! Picture the super-fan when you write, imagine talking to her and it will feel so much easier!

Did you know that the average woman says 20,000 words per day, verbally? I’m willing to bet you could write at least 500 of those into content for your business each day. Despite that, though, if you start making notes of the important things you have to teach and just think about sharing the things that you do, that work for you, why you do them, what is good about your offers, etc, etc, etc, you’ll have lots to say! It will be like talking to a friend, sharing what you know, being helpful!

It really FEELS so much easier when you write like you’re writing to that Super-Fan who is really, your customer BFF. Isn’t it time you started chatting with THAT person?

I think it IS time and I’d love to help you!

I’ve written a report called Writing Emails Naturally and I normally charge just $10 for it but that doesn’t mean it’s low-value. I believe the content in this little 11 page report can change businesses if the people who read it take action and start writing to their Super-Fans, their Customer BFFs. If you grab the report and did that, I think you’ll find it could be invaluable to you!

I want to gift you this report. Just go to the link below and use the special coupon code I made for Crissy.

Here’s Your Free “Writing Emails Naturally” Report <<< Use Coupon Code: crissysgift

 

Thank you so much for allowing me to speak to you here through Indie Biz Chicks! I hope we’ve become friends in this manner and that you’ll come be a Fan or Super-Fan over on LaptopLifestyleYOUniversity.com but mostly, whether you do or not, I hope you find a way to create complete and total lifestyle freedom for yourself. It’s so worth the effort to make your life one big weekend. Cheers!

Angela Wills
Owner of Laptop Lifestyle YOUniversity

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Marketing

What Publicity Is And Why You Need It

If you were going to look up the word “publicity” in the dictionary you’d get a really broad definition that mentioned public notice and media coverage… Personally, I think that definition could leave people more confused than they were before. So what exactly is publicity? And why do you need it? For those answers and more, read on.

Publicity is basically free advertising. Now, don’t be fooled by the word “free”, because you will have to put in some time and a lot of work to get that free advertising. Here are a few examples of publicity. You are given publicity anytime you, your products, or your services are featured in a newspaper, magazine, a local or national news program, on a website or blog, or even a podcast.

You need publicity because this is how you get your name “known”. Being featured in these mediums also helps you establish yourself as an expert. When people view you as an expert, you will start gaining even more publicity. People will automatically think of you when they think of the type of product or service you offer.

When it comes to publicity, every little bit counts. Your first interview doesn’t have to be on Oprah. Start small, start locally, build up some media experience, and then go after the big dogs. I mean, you don’t want to go on Oprah looking like a deer in headlights, anyway.

Here are a few things you can do to start getting some publicity:

Develop a media kit. A media kit contains information about you, your business, your press releases and links to any press coverage you have received in the past.

Send press releases to local and online media. These can be of any newsworthy topic that relates to your business.

Send magazines and newspapers some story ideas; for example, if you design baby clothes that feature guitars and skulls rather than bunnies and bears, you could offer a story comparing the parenting styles of Generation X and Y with previous generations’ styles.

Network with other businesses, especially those that offer complementary products to yours’; using the above example of the punk rock baby clothes, find some businesses that offer fashionable maternity clothes or urban-inspired baby furniture. Offer to do a link exchange or blog roll with them.

Podcasts are growing in popularity. Find some with an audience that has a need for your product or service and send the host your media kit and let them know you are available for interviews.

It’ll take a little bit of time to start gaining publicity, but it does take on the snowball effect. You start gaining a little bit here and there and before you know it, you are getting a lot of publicity. Best of all, it starts coming to you, rather than you chasing after it. Who knows? Someone from Harpo Studios could be calling you anyday.

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Marketing

Viral Marketing – The Basics

It is normal to be confused when you first hear the term “viral marketing.” Images of trojan horses and computer worms may come to mind. You’ll be relieved to know that “viral marketing” has nothing to do with computer viruses. It is, in fact, a term to describe marketing your business with things that can get passed around the Internet, such as eBooks, podcasts, forwarded emails, etc.

Viral marketing can be very cost-effective and easy to implement, when used correctly. To get started, take a moment and think about your target market and what they would find helpful. To get the most out of your viral marketing efforts, try to create something that your target market would enjoy so much they would want to share it with their friends. Hopefully, the people they share it with will also share it with their friends, and so forth. The more your item gets passed around, the more your name gets passed around, too.

For example, if you sell food related items, you could create a special report on creating gift baskets. On the cover page, as well as the last page of your report, you could include your logo and website address. You could also use this same report as a “freebie” to encourage sign-ups for your newsletter. Once people sign up for your newsletter, you can send them a link that will allow them to download the special report. You can let them know that they can forward the report to family and friends.

The key is to keep everything very helpful and light. If you created something that was blatantly advertising your business, some people would get really annoyed and automatically disregard the product. And that basically defeats the whole process of vial marketing.

Some other viral marketing ideas are as follows:

  • Ecourse: An Ecourse is similar to a special report, except that it is broken down into several days and each day a new “lesson” is delivered to the subscribers’ email. These can work great as they allow you to contact a person several times and offer them something different each time contact is made.
  • Ebook: An Ebook is longer than a special report, and it is something you could potentially charge people money for. However, if you want to use it as a promotional item, it can definitely work very well.
  • Top 10 List: Some people do not have time to read an eBook and just want the “Cliff Notes” of a particular topic. A Top 10 list can serve this purpose. For example, depending on whom your target market is and what type of products you sell, you could create list of secret ways to save money on your next vacation or tips on how to get baby to sleep through the night.
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Marketing

Marketing Your Online Business Offline

The Internet has opened up new doors for entrepreneurs who want to start their own business. A person no longer has to be skilled in a certain area or have a bunch of money saved up in order to “set up shop,” A person can take the skills they already have and for a nominal fee, put a website up and open their business.

It’s certainly no secret that people who do business over the Internet are probably more comfortable marketing their business online. If this sounds like you, try not to limit your marketing to strictly online stuff. You could be missing out on lots of local clients. Who knows? There could be someone in your neighborhood right now looking for the type of product or service you offer. If they don’t know you exist, they can’t hire you. The following are some tips on how to market locally:

Networking can be a very scary prospect, but it can also be very profitable. This doesn’t have to be a formal networking group, filled with business men in gray suits. Any group you join, whether it is a book club, a stich n’ bitch, or your local American Business Women’s Association will offer plenty of networking opportunities. The point is, the more people you meet, the more likely it is that you will find someone who needs your product or service.

Another “gutsy” way to market your business locally is through speaking engagements. Many groups that have regular meetings are always on the lookout for someone to come in and act as a speaker for one of their meetings. If you design websites, you can give a speech on designing a simple, but eye-catching website. You can contact local networking groups, your Chamber of Commerce, local churches, and local schools in order to find out about the possibility of speaking in front of the various groups.

You can also market your business by sending press releases to your local media, hanging up flyers around town, distributing promotional materials to local businesses such as coffee cups, magnets or calendars to local businesses, as well as paying for ad space in your local paper.

Your local neighborhood may be filled with people ready to hire you, or perhaps refer you to someone who is. It would be a huge waste to ignore the potential waiting for you in your own backyard.

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