Personal Branding: It Starts With A Nugget

Yesterday, Gwen Bell wrote an excellent blog post on personal branding. In The Chicken Bucket Personal Brand Theory: What’s Your Nugget?, Gwen compares the levels of personal branding to a chicken nugget, bucket of chicken, and the full course chicken dinner.

I think that branding is something a lot of people get tripped up on, and I thought that Gwen’s approach provided an easy-to-understand and  interesting way to look at things.

The nugget approach makes sense! In today’s world, people have very short attention spans. And even when someone is interested in learning more about you and your business, they don’t always have time to talk the moment they first meet you.

Communicating who you are and what you do, as Gwen puts it, “in 140 characters,” is important! (For those that do not get this reference, we are talking about the amount of space provided by Twitter to update the world on what you are doing.)

Aside from that fact, the beauty in the nugget theory is that you can start small and work up from there. If developing a whole brand and image has scared you or seemed like a daunting task, focus your efforts on developing your “nugget.” Once you have your nugget defined, work up to your basket of chicken, and then make your full-course chicken dinner.  (again, read Gwen’s post for an explanation of what I’m talking about!)

Truth be told, it does start with a nugget. I mean, honestly… if you don’t have a nugget, how can you have a whole chicken?

Having trouble figuring out what your brand is? Read This:
The Quick And Easy, Down n’ Dirty Way To Create Your Personal Brand