Every business needs more publicity, and that includes your business! “Publicity” is a pretty broad term, but basically, it means getting featured in the media.
This can be a traditional media outlet, such as a newspaper, or it could mean being featured in a blog post (which is part of the “new media.”)
Here are some tips on how you can start getting more publicity:
Write Guest Posts – A very simple way to start building some buzz for your biz is to write guest post on other people’s blogs.
Work With Bloggers – You can also work with bloggers by sending them items to review and / or giveaway on their blogs. Be cautious about this, though – you don’t want to giveaway more than you can afford. (p.s. Sign up for my new, free, service where I help connect bloggers and businesses.)
Send Press Releases – Don’t ignore your own backyard! Send press releases to your local media. I’ve been featured in my local paper numerous times because of this!
Use Haro – Haro stands for “Help A Reporter Out,” and when you sign up for this free service, you’ll receive 3 emails a day, Monday – Friday. Each email is full of queries from reporters. One of them may be looking to interview a health professional in the NYC area and another may be looking to interview a mom with a home based business in Topeka, Kansas. You never know what you’ll find – so keep an eye out, and when you match what a reporter is looking for, send them an email.
Ask Friends For Help – Do you have any friends who have blogs? Ask them to do an “interview swap.” You’ll interview them for your blog and they’ll interview you for their blog!
Want to learn more? I’ve put together a HUGE set of workbooks and pre-written press releases to help you get lots of publicity:
This set includes all of the following:
You’ll Receive 7 Workbooks
- 30 Ways To Get More Publicity
- Buzz Building Tips
- Haro 101
- Intro To Press Releases
- PRWEB 101
- Working With Bloggers
- 52 Press Release Ideas
3 Worksheets / Checklists
- Develop A Media List
- How To Create A Press Kit & Media Room
- Press Releases Distribution Sites
(5) Pre-Written Press Releases
- Business Launch
- New Product or Service
- New eBook
- Event
- Goodwill
(5) Audios
- PR 101
- How To Pitch Yourself
- Streamline Your Marketing
- How To Go On A Blog Tour
- Increase Your Income By Working With New Markets
Did I mention this was a HUGE set? In case you lost count, that’s 7 workbooks, 3 checklists, 5 pre-written press releases and 5 audios!
You’ll be able to download everything right away. You can start using these tips in your business today!
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