Did you realize that most of the people that visit your site will see it once – and never come back? It isn’t something we want to hear, but it’s true.
It’s nothing against you – it just happens. Think about your own web habits. You may stumble across a site and look it at real quick, but then something diverts your attention and you end up clicking away. Even if you wanted to return to it later, you may not remember the site’s address….
This is why having a mailing list is so important. By having a mailing list, you will be able to keep in touch with the people who have expressed some interest in your business. Trust me, it’s a lot easier to sell something to someone who already has an interest than to market to a stranger.
I recently wrote an article about the importance of following up and the fact that you are leaving money on the table if you don’t have one yet. To read the article, click here