Managing Your Biz

  • 30 Days Of Blogging Motivation

    I recently wrote my 1,000th blog post, and to celebrate, I’m offering 30 Days Of Blogging.

    Each  day, for 30 days, you will receive a blogging tip and a blog post idea. I’ll be sending them directly to your email. The best part? The cost is only $10

    To purchase now, for only $10,  click here

    Not sure if this is something you’d use? Read on for a sample:

    30 Days Of Blogging Motivation

    Daily Tip: The idea of writing a blog post can seem intimidating to some people. Don’t look at it as “formal writing.” Instead, sit down and write in the way that you speak.

    Your blog is a communication tool. It’s like a written conversation with your readers. You write the post, they leave comments, you comment back. There is a flowing dialogue. Get rid of the stiff writing and have a conversation!

    Daily Post Idea: Tomorrow is December 1. Think about all the things that have happened this year. Write a post about one of your happiest moments this year.

    If you’d like to get more of these tips and ideas emailed to you every day, for 30 days,

    Click Here To Purchase Now For Only $10

     

  • Expanding Your Blog’s Audience

    Expanding Your Blog’s Audience

    Expanding your blog is always one of the trickiest things to do. Often, when starting a blog, you have a limited audience and exposure. Building an online reputation and viewer can take a lot of time, and usually blogs and sites are built slowly and expand their services in a very methodical and calculated way. There are occasions though where time isn’t luxury you can afford. Running a site effectively takes a lot of time and effort, resources that you could be spending on other things. If you need to get your numbers up and expand your site’s audience, consider some of these techniques that will deliver expedient results:

    Surveys

    You might have done just fine in the niche market that you’re working in, but before you can expand and appeal to other audiences, you need to first understand the market that you’re going after. Knowing what your target audience is interested in can prove helpful in getting their attention and inform your overall marketing approach. Performing Quick Surveys through established companies that are experienced with asking the right questions can help you improve the dialogue between the two parties. With online survey approaches, you’ll be able to understand not only how to appeal to consumers, but why.

    Guest Posts

    Information can not exist in a vacuum and if you have a blog that you’re wanting to promote, you’re not going to get there by focusing on your site only. The bloggers that are most successful at capturing the attention of larger audience are those who are active in the blogging community. You can contact other sites that relate to the kinds of topics that you discuss and ask them if they’d be interested in taking any guest posts. When you do this, you’re expanding your exposure to readers that might not have heard of you before now. You can also take guest posts on your site and draw people in that way. Either way, guest blogging is one of the most mutually beneficial techniques that consistently has shown to increase a bloggers standing on the web.

    Selfless Promotion

    If you’re active in the blogging community, you might want to participate in a little selfless promotion. If you’re showing that you are active in the blogging community and you’re giving another blogger attention on your site, they’ll return the favor. You might even be able to convince other bloggers to take guest posts or do promotions based on this. Sometimes, it’s more about creating relationships with other bloggers as much as it is appealing to readers. These lasting connections will serve you long into the future and get a lot of attention to what you’re doing.

    These are tried-and-true methods of building a site’s online visibility. If you work these methods, you will see results. There are many other approaches such as the use of social media and SEO, but these are other quick ways you can get a good idea of the best way to expand your blog. Doing so will make your blog stronger and increase your revenue from advertising. Maybe you just want to get more readers. Either way, follow these tips to greater success.

  • Plug In My Blog? Whaaaat?

    As you start blogging with WordPress, you will find that plugins go hand-in-hand with your blog. And no, this has nothing to do with attaching your blog to an electrical outlet! However, the right plugins can definitely give your blog a much needed spark!

    Plugins are like “apps” for your blog. Just like apps can change the way your smarphone works, plugins can change the way and add functionality to your blog.

    Plugins can make your blog automatically do things, like fight spam, put up links to your new posts to Twitter, and add an extra SEO punch, helping you get free traffic from the search engines.

    You can find a directory of WordPress Plugins here.

    Some plugins you may want to consider adding to your blog are All In One SEO Pack, Google Sitempas, Google Anatlyticator, Tweetable, WordPress-Facebook-Like, and WordPress Editorial Calendar (and that’s just to name a few).

    For blogging (and marketing) ideas, pick up a copy of The Year Long  Marketing And Blogging Guide. It is filled with 156 blogging ideas and 52 marketing tips! (enough for 3 blog posts per week and 1 new marketing strategy, each week — for a whole year!)

    The Year Long Marketing And Blogging Guide is only $10 through December 11! Click Here To Purchase Now!

  • Why WordPress?

    When it comes to blogging, I highly recommend using WordPress. There are many choices out there – and I’ve tried many of them before I started using WordPress myself. I’ve been using it for four years, and I haven’t looked back. I use it on all of my sites.

    WordPress is a free software, and it’s completely web-based. This means that you can blog from any computer – and even your smartphone (yes, there’s an app for that.)

    Aside from being free and convenient, WordPress offers many other benefits.

    Easy To Use

    First of all, WordPress is very easy to use. If you can use a word processing program, you can use WordPress. There is a “What You See Is What You Get” editor (WYSIWYG), so you can easily write your posts – and see what they’ll look like  before you publish them.

    If you want to get technical, you have access tot he HTML version of your post, but if you’re not a technical person (and most people aren’t) all you have to do is type what you want to write, and hit the “publish” button. Easy peasy!

    Easy Design Changes

    Changing the look of your blog is super easy with WordPress. There are many pre-made themes to choose from. These are like “outfits” for your blog. When you change your theme, you don’t lose any of your content (posts). You simply change the look of your theme. You can also alter the themes to suit your needs – from changing the colors, fonts, layout, and so forth.

    Complete Control

    When you use WordPress, you have complete control over your blog. As I said above, you can change the design of your blog quite easily, but you also have control over the functionality of your blog. There are many add-ons called “plugins” that you can add to your blog to change the way it behaves. We’ll go into that more tomorrow.
    For blogging (and marketing) ideas, pick up a copy of The Year Long  Marketing And Blogging Guide. It is filled with 156 blogging ideas and 52 marketing tips! (enough for 3 blog posts per week and 1 new marketing strategy, each week — for a whole year!)

    The Year Long Marketing And Blogging Guide is only $10 through December 11! Click Here To Purchase Now!

  • Five Money-Savers to Take Advantage of When Starting Your Own Business

    For start-up businesses to succeed in today’s unforgiving economy they need to save every penny possible. The technology necessary to function in web-based industries makes that hard especially when you’re learning on-the-go. Every opportunity you have to utilize necessary technologies cheaply or in an effort to make other aspects of your enterprise cheaper must be taken without hesitation. The following are five simple ways to get the most of out the capabilities of the modern small business:

    #1 Only Use Open Source Software

    There’s plenty of free-to-use business-oriented software and applications for you to use at your leisure. While donations to the creators are always welcomed, it certainly comes cheaper than paying for expensive brand-name word processors and other document creators. Anything from spreadsheets to photo editing can be accomplished via open source software. For startups, there’s no easier way to shave off the starting costs of establishing yourself than to remove the need to buy up costly software.

    #2 Commit to a Virtual Working Environment

    The advent of the virtual office has been a long-awaited event that should have already happened by now. Simply doing away with the office itself is a great way to save enormous amounts of money in the early days of a small business. Data storage, worker progress, projections, and budget breakdown can all occur through remote means. Increasing numbers of consumers are choosing to do business with entities based not on real world perception but from what they gather online.

    #3 Let Workers Work from Anywhere

    Studies indicate that employees are not only happier working outside of an office, they actually do more work. But let’s ignore that side of why it pays off to not make your workers have to commute. Not only can almost any task of the modern business be accomplished remotely, but by not making employees commute you justify paying them less money. Plus, you save money on desks and all that other stuff that comes with making office workers happy.

    #4 Utilize Facebook and Skype to the Max

    If you can’t keep employees away from Facebook, then bring work into the social network. While it’s not suggested to startle employees with invasive use of their Facebook profiles, the social network gives you the opportunity to share big events and other community-sized notices with the rest of company. Instead of the primitive state of the email forward, Facebook lets you keep better track of who is involved in what and guarantees that everybody will receive the same information at the same time. If you don’t like Facebook, then consider the more privacy-oriented Google+ although then you don’t get to use Skype for meetings and other essentials.

    #5 Refuse to Buy a Printer

    Whether you end up establishing your own office or convert the den into one, avoid buying a printer. Of course a printer would come incredibly handy and you’d use it all of the time. The problem with that is that ink and paper eat an enormous amount of a small business budget every month. The solution may involve buying a tablet or netbook, but in the long-run these purchases will be a pittance compared to the costs of supplying a printer. Printed information has now become an unnecessary luxury and considering the amount of paper the human race uses it should be that way.

    No matter what your independent venture might be these tactics are sure to help you pay the bills on time. In today’s unruly market, don’t spend money on anything you don’t have to especially when it comes to establishing a new enterprise. In those first few months how you spend the little money you have will determine whether or not you make more of it.

  • Twitter Party – The Pros & Cons Of Working Solo

    The next Indie Biz Chicks Twitter Party will be Tuesday, July 19 from 9pm – 10:00pm Eastern time. We’re going to be talking about the pros and cons of working solo.

    My  guests will be Kelly McCausey (@kellymccausey), Angela Wills (@angelawills), and Sharon McMillan (@sharonmc).

    I recommend using TweetGrid to keep track of the discussion. You can log in by clicking here.

    Remember to use the hashtag #indiebizchat when you enter in your tweets.

    RSVP below by posting a comment! That way, you can start following the other attendees on Twitter in advance of #indiebizchat

    ** Not sure how to join the Twitter Party? Click Here to watch the Twitter Party Video for instructions.

    (Want some great exposure for your biz? Sponsor an #indiebizchat Twitter Party for just $35 by clicking here.)

  • Why Social Media Marketing Reigns Supreme

    Marketing campaigns used to consist of direct mailers, e-mails that generally wound up in the Spam box, and search engine pay-per-click ads. However, internet marketing has rapidly evolved, and has provided businesses with new and more efficient ways of reaching potential customers.

    Social media sites such as Facebook, Twitter, and YouTube have made it possible to reach audiences that traditional marketing would have never been able to reach. Companies now have access to thousands of new potential clients, but to effectively reach them, businesses need to actively take control of multiple social networking accounts involving their brand.

    Marketing on social media sites isn’t just about hiring an online media buying agency. Companies interested in effectively marketing themselves on the internet must also hold positive active accounts on numerous social media platforms and properly manage these sites. The average consumer now goes directly to a business’ Facebook page to review the company instead of going to the business’ primary website. For businesses, this means that as part of their marketing businesses must actively convey a consistent and positive message across each site to better promote their products or services. They also need to make themselves easily accessible so that company patrons are able to easily Follow or Like the company, and advertise via word-of-mouth.

    Although using social media sites provides companies with a great way to market themselves for free, they should also consider investing in an Online Media Buying agency. Instead of wasting hours of previous time and energy scouring sites for the best ad spots, a social media buying agency will do it for you. Not only will they find areas considered prime real estate for your ads, but they will conduct all the research needed to make sure that your ads are reaching the right audience and thus, providing you with the highest return.

    Having ads in the side bar of social media sites can be incredibly rewarding. Because most of these sites provide users with ads that apply to their already current interests, users are more likely to have sites pop up that would be of interest to them. Because most of the ads pertain to their specific interests, users are more likely to click on them because they don’t just come across as randomly placed spam ads. Companies that use these types of ads only have to pay for them when they are clicked on too making it one of the most cost effective advertising techniques.

    There is no denying the ever growing importance of social media sites to companies. Businesses would be downright foolish to not immediately take advantage of these sites to increase their business. In 2010, Ford took advantage of Facebook, and decided to release its new Explorer on the site instead of through a SuperBowl commercial.

    The payout was huge – nearly 400 times more successful than a traditional SuperBowl commercial would have been. If you want to reach a whole new client base and continue towards both national and international growth, simply create a few social media profiles. With a little attention, you will be surprised by what a few free profiles can do for you.

  • Twitter Party – Sell More With Your Blog!

    The next Indie Biz Chicks Twitter Party will be Friday, July 8 from 11am – 12pm Eastern time. We will be talking about selling more with your blog! Whether you make products or provide services, we will have tips for you!

    My guest will be Wendy Piersall (@eMom).

    I recommend using TweetGrid to keep track of the discussion. You can log in by clicking here.

    Remember to use the hashtag #indiebizchat when you enter in your tweets.

    RSVP below by posting a comment! That way, you can start following the other attendees on Twitter in advance of #indiebizchat

    ** Not sure how to join the Twitter Party? Click Here to watch the Twitter Party Video for instructions.