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Expanding Your Blog’s Audience

Expanding Your Blog’s Audience

Expanding your blog is always one of the trickiest things to do. Often, when starting a blog, you have a limited audience and exposure. Building an online reputation and viewer can take a lot of time, and usually blogs and sites are built slowly and expand their services in a very methodical and calculated way. There are occasions though where time isn’t luxury you can afford. Running a site effectively takes a lot of time and effort, resources that you could be spending on other things. If you need to get your numbers up and expand your site’s audience, consider some of these techniques that will deliver expedient results:

Surveys

You might have done just fine in the niche market that you’re working in, but before you can expand and appeal to other audiences, you need to first understand the market that you’re going after. Knowing what your target audience is interested in can prove helpful in getting their attention and inform your overall marketing approach. Performing Quick Surveys through established companies that are experienced with asking the right questions can help you improve the dialogue between the two parties. With online survey approaches, you’ll be able to understand not only how to appeal to consumers, but why.

Guest Posts

Information can not exist in a vacuum and if you have a blog that you’re wanting to promote, you’re not going to get there by focusing on your site only. The bloggers that are most successful at capturing the attention of larger audience are those who are active in the blogging community. You can contact other sites that relate to the kinds of topics that you discuss and ask them if they’d be interested in taking any guest posts. When you do this, you’re expanding your exposure to readers that might not have heard of you before now. You can also take guest posts on your site and draw people in that way. Either way, guest blogging is one of the most mutually beneficial techniques that consistently has shown to increase a bloggers standing on the web.

Selfless Promotion

If you’re active in the blogging community, you might want to participate in a little selfless promotion. If you’re showing that you are active in the blogging community and you’re giving another blogger attention on your site, they’ll return the favor. You might even be able to convince other bloggers to take guest posts or do promotions based on this. Sometimes, it’s more about creating relationships with other bloggers as much as it is appealing to readers. These lasting connections will serve you long into the future and get a lot of attention to what you’re doing.

These are tried-and-true methods of building a site’s online visibility. If you work these methods, you will see results. There are many other approaches such as the use of social media and SEO, but these are other quick ways you can get a good idea of the best way to expand your blog. Doing so will make your blog stronger and increase your revenue from advertising. Maybe you just want to get more readers. Either way, follow these tips to greater success.

Crissy Herron


Crissy Herron is the founder of Indie Biz Chicks. She is the self-described "World's Best Aunt," loves Motion City Soundtrack, is awesome in the kitchen, and is a proud resident of The Mitten State. (that's Michigan, by the way.) And, oh yeah, she used to live in Alaska. (she likes the cold.)

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