I am a firm believer in the fact that every business should be sending out a newsletter. It is one of the best ways to market your business! It’s affordable, easy to get started, helps you develop a relationship with potential customers, and that is just the tip of the iceberg. I really can’t say enough about how wonderful newsletters are!
That doesn’t mean it’s all fun and games on Easy Street… Marketing with newsletters can be a bit tricky. The following are some common mistakes people make with their newsletters (and tips on how to avoid making them in your own business!)
* Unprofessional design: If a newsletter looks sloppy or unprofessional, it may lend a bad image to your business. For best results, a business’ newsletter design should look similar to their website. This will create brand recognition and help your subscribers remember that they signed up for your newsletter.
* Misspelled words or bad grammar: When a potential customer reads a newsletter full of misspellings or bad grammar, they may assume that the business owner is equally sloppy with everything about their business. They may not want to buy the business’ products or services for fear that they will be poor quality.
* Outside advertising: Some business owners earn quite a bit of money through accepting outside advertising in their newsletters. And this business model may work well for your own business. However, before you decide to go down this path, it is best to think twice.
When a newsletter includes information about your business and links to your site, you are giving your readers a reason to visit your site. When you accept outside ads, you are giving your readers a reason to visit someone else’s site.
Would it be more beneficial to your business, and your bank account, to have people visiting your site or someone else’s?
* Content not focused on target market: The most important thing to leave out of a newsletter is content which is not focused on a business’ target market. A person subscribes to a newsletter because they want to receive information on a certain topic. If the newsletter doesn’t contain info on that topic, the subscribers will likely become frustrated and stop reading.
If done right, a newsletter can be a great business tool. It can serve as a wonderful way to communicate with your customers and bring in new sales. By using the above tips to know what to stay away from, your newsletter will be on the road to success.
*** Want to send out your own newsletter, but don’t have time to write it? Try the pre-written newsletters at Quick And Easy Newsletters. All you have to do is customize them and send them. It couldn’t be any simpler!