You probably already know many of the benefits that come with blogging… It’s a great way to connect with your customers, build relationships, and promote your products and services.
One thing you may not realize is that a blog can also help you establish yourself as an expert in your field. Why is this important? Well, when people recognize you as an expert, you become their “go-to” person.
For example – look at how popular “Mommy Bloggers” have become. These are women who have blogs where they give their opinions on things Moms want to know about – from baby products to television programs aimed at children to the food found on your grocery store’s shelves. Major companies and national retailers have taken notice, and now go straight to these women, bypassing traditional media outlets.
Want to learn how to establish yourself as an expert in your field? Alice Seba (someone I’ve gone to for business coaching!) has written a guide on the subject, and you can download it for free by clicking here.
And if you want to jumpstart your blog in 2009 – check out her upcoming Blogging Bootcamp. The next session starts January 12. Registration is limited – so grab your spot now!
