If you have been reading my site or blog, you’ll know that I am a fan of the press release and definitely encourage you to send them out. If you’re sending them directly to someone via snail mail or if you have a physical product that you want to include a sample of, you should […]
So what should you send along with that press release? Read More »
The unexpected hiatus is over! The podcast is back and all new! Episode 20 kicks off with our first guest, Claire Chambers of AbsolutelySmall.com. Claire makes all kinds of cute stuff (regular listeners may remember me talking about the “Chicken Pants”…). In this episode, Claire shares some craft fair & marketing tips with us. My
It’s no secret that I think affiliate programs are great! Starting one will help you grow your business faster than you ever could alone. Plus, they are very budget friendly. What’s not to like? For all their benefits, they can be a bit confusing at first. Starting your own program and learning the “ins and
Freebie Friday: Help With Your Affiliate Program Read More »
Back in 2004 or 2005 – long before I even knew how to build a website, I registered my first domain (www.CleverChicks.com). I had no idea of what I was going to do with it, and have tried to play with it here and there over the years…. Well, I think I may have it
Relaunching CleverChicks.com Read More »
I’ve been on MySpace for several years, and I think it’s a great networking tool. I recently became introduced to FaceBook and am trying to figure it all out. It’s a lot different than I thought it would be – there are so many widgets and applications. But it does seem like a good place
So what do you think of FaceBook? Read More »
I’ve been reading a lot about the new Scratch Back Widget and thought I would go ahead and give it a try. (for those that don’t know, a widget is a little gizmo you can install on your blog) You’ll find this new “toy” over on the right column of the blog under the heading
Do you need to increase your sales? Are you on a limited advertising budget? The answer could be as simple as creating an affiliate program. When you create an affiliate program, people will join you as affiliates and help you market your business, products, or services. The best part? You don’t have to pay anything
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Getting sufficient publicity depends heavily on getting information into the right hands. The media is hungry for interesting news. Learn how to develop a good media list to improve the likelihood of getting noticed. • Know the product. How is it used? Who does it appeal to? The answers to these questions will help determine
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The products on a retailer’s shelves aren’t necessarily the best ones.They are the ones that were best marketed by their creators.Increase sales and success by learning how to put your craft in front of the right audience. • Start with the basics.Attractive packaging speaks as loudly as the items you create.Everything from the outer appearance
How To Get Noticed By Retailers Read More »
A press kit and media room are great tools for alerting the media about the launch of a new business or product. The design and voice of the material should reflect what it represents, while maintaining a professional appearance. While the package should be unique, there are guidelines governing what material should be contained within
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