Creating a marketing and promotion plan can be intimidating. It requires a lot of thinking ahead, and many creative entrepreneurs consider themselves to be a bit more “fly by the seat of their pants.”
You and I both know that isn’t a good excuse. If you can do something to increase your sales and make your biz stronger, you should do it! Even if that something is uncomfortable. You have to try to get out of that comfort zone, or you’ll always be stuck inside of it.
Here are some tips to help you:
Think Ahead – get out some paper and a calendar. Write out the dates that you will send newsletters, write blog posts, send out postcards, etc. Whatever you think you can do to help spread the word about your upcoming promotions!
Get Social – Are you on Pinterest and Twitter? Have you set up a Facebook fan page for your biz? If not, get those done NOW. Then, create a calendar of status updates, tweets, and links to pin. If you don’t promote your biz, no one else will.
Partner Up – Do you have some blogging or crafty friends that might help you spread the word? It doesn’t hurt to ask! Maybe they can write a blog post about your biz, tweet about you, or pin some of your links? Remember – if they scratch your back, be sure to scratch their back in return!
Want more tips on creating a holiday marketing and promotion plan? You’ll want to check out The Back To Biz Workshop, which starts in September. You’ll get 8 weeks of workbooks, templates, checklists, and coaching to prepare you for your most awesome sales season! Register before August 17 for only $39. Click Here For More Info!
OR – get free registration when you purchase a spot in The Virtual Indie Craft Fair!