Smart business owners are always on the look out for new marketing techniques. One of the best ways to drive traffic to your site is by writing. Creating an eBook or special report can definitely enhance your marketing plan. A business can always benefit from new marketing techniques.
Let’s look at eBooks first. An eBook is a book that is available on the Internet. It is sent to the recipient electronically. They can download it to their computer and keep it on their hard drive or they can store it on a CD or disk to be looked at whenever they want to.
EBooks are convenient to create. If you have Adobe Acrobat, you can use their compiler to put your book together. There are other tools available to design the cover and assist with various aspects of the book. The total cost to you is minimal if you write the book yourself and do a lot of the design work.
Creating eBooks is similar to self-publishing a hard copy book. You are in charge of the promotion and you set the price. The price of an eBook is directly in line with the going rate for a book of that type on a bookstore. People may pay more for the convenience of an eBook but probably not double the price.
Special reports are different from eBooks in many ways. First of all, they usually don’t follow the design of a book. A book has a table of contents, a title page, and then the book starts. For a special report, there is a title page but not necessarily a table of contents.
A report of this type usually deals with information concerning a certain topic of expertise. For example, you may have a special report on the reasons to hire a virtual assistant or how to create crocheted items. The information deals with that subject and is like a how-to. Anyone reading that special report will know how to do something or how to deal with a specific situation when they are through.
Special reports are shorter than books. They can run anywhere from five to thirty pages thereabouts. If your business is sewing, you can create a special report on various aspects of sewing or making certain products. With an eBook, these would all be rolled into one book that covered many topics.
A special report can be sold for a greater profit than an eBook. Because it is quality information on a topic of expertise, people will pay for the secrets it holds. It is short so there won’t be a lot of reading to do. A five or ten page special report sold for $9.99 will increase profits quickly with less effort than an eBook.
Both eBooks and special reports have merits for business. Depending on your business, you may benefit from either or both.
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