Your business is starting to take off but you want to take it to the next level of success. Many businesses use media pages and media kits to get noticed by a larger audience. Depending on your products, you may choose a media page or media kit. This article explains the difference in the two so you can make the best decision for your business.
A Media Kit for Your Business
Media kits show what your business is all about and how successful it is, to entice people to learn more about it. Media kits are much like press releases in that you talk about your business, changes, and new products. A media kit is a package of material explaining the business and it can include:
• Reports on earnings
• Testimonials from clients or customers
• Images or samples of products
• CDs or DVDs
• Detailed information about its anticipated growth
After getting a package together, you are able to send it to various clients or customers for advertisement purposes. The more impressive you make the media kit, the better a response you will receive.
A Media Page for All to See
A media page is much like a media kit but it is a website or page with the information you would have placed in a media kit package. When you make your media page, you want to make sure you represent your business clearly and provide enough information, just as you would in a media kit.
You may decide to have a whole website with different pages for each of your informational material, or you may only have one page. If you choose to create one page, you will have to make it attractive, organized, and simple to understand for your audience. You want to include all of the enticing material you would have included in your package on the first page people visit.
If you choose to make a whole website, you can designate different pages for annual reports, testimonials, product descriptions and new products, and any upcoming business changes. This will give your customers and clients a chance to read what they want to read and get the information they are seeking about your business.
The Cost of Media Kits and Media Pages
If you are looking for a cost-effective way to advertise your business, a media page may be the best way to go. Media kits are costly because you will have to pay information printed on paper, have CDs or DVDs made, and produce samples. With a media page, you can make changes as needed with minimal cost to you.
Making your business a success is easy with a media kit or media page. Decide if you would like to send your business information to specific audiences or make it available to anyone that may wander onto your media page.