Newsletter Know How: Small Business Email Marketing

Do you have a business newsletter? If not, it’s time to start one.  Marketing through your own newsletter is affordable, easy, and keeps you in front of your customers. Here are some tips on getting started:

Start Small – You have probably seen many fancy email newsletters in your life. You don’t have to compete with them. It’s okay to start small. It doesn’t even have to be in HTML (I still send many that aren’t). The point is to create one and start sending it. If you want to get fancy down the road, worry about it when the time comes.

Send It Regularly – Many people don’t want to seem “pushy,” so they don’t send out their newsletter very often. The problem with that is, if you don’t send it out regularly enough, your customers will forget about you. I try to send out weekly newsletters. If that is too much for you, try sending one out every two weeks. I would NOT send one less than once a month.

Provide Great Content – To keep your readers subscribed, fill your newsletter with great content! If you are too busy to write your newsletter, try using these pre-written blog posts!

Don’t Be Afraid To Ask For The Sale – When sending out a newsletter, don’t forget to include some information on one of your products or services. If you don’t ask for a sale, you’re not going to get one! Just because you mentioned your product 3 months ago doesn’t mean that no one wants to hear it about it in your next newsletter. You will have new subscribers who didn’t read about your product 3 months ago, and even those who did may have had a life change and may really need your product or service now!

Use A Quality Service – Sending out your  newsletter through your own email program is a lot of work. You will have to keep up with all of the subscribes and un-subscribes yourself. Plus, if the other ISPs see that you are sending out a lot of email, they will think that you are spamming. They don’t know that you have permission to send them out! Instead, use a quality autoresponder service. (this is the one I use). It will handle all of the subscribes / un-subscribes for you, and your email won’t get blocked as spam! (really — what’s the point of sending a newsletter if it doesn’t get to the person’s inbox?)

Once you start your newsletter you won’t be sorry! I know it may sound daunting or difficult, but it really is simple. Give it a try!

If you missed our other “back to the basics” blog posts this week, you can find them here;

• Using Social Media To Increase Blog Traffic
• What The Hell Is Blogging
• How Can I Register A Domain Name?

Don’t forget to register for the FREE “Beginner’s Teleseminar” on June 24. Click Here For More Info!