Making your brand stand out is vital to the success of your business. Your customers can go anywhere on the Web to find what they need. Make them come to you with branding that stands out, attracts attention and gets results. By creating a brand that is universal and easily recognizable, you will enjoy repeat customers who are loyal to your company.
Online Branding
The first step in creating a brand around your product or service is to establish an online identity. This is key in making your company stand out among the millions of other companies on the web. Create a universal symbol like a color scheme, logo or slogan. Use this on all of your media items. Your website, social media profile, email signatures and correspondence should feature your images or text.
By branding across all of your online elements, you will create a brand that is easily recognizable. Think of the Coca-Cola company. Their logo and colors are instantly identifiable. It probably only takes a few seconds to picture the image in your head. Your brand should do the same for your customers.
Offline Branding
Many business owners overlook the power of offline branding. Your business cards, stationery and promotional products should reflect your theme and business brand. Business cards are still an essential tool in networking, so choose a card that stands out. Your stationery such as envelopes, letterhead and invoices should also match your theme.
Promotional products that can be used as giveaways are also a great way to instantly promote, advertise and brand your company.
Promotional Branding
One of the best ways to make your name known is to literally put it into the hands of your customers. Apparel items such as t-shirts, polo shirts and embroidered jackets have long been a staple in the promotional branding arena. For a more cost-effective solution, try custom printed lanyards, pens, portfolios and mugs. Bags printed with your company’s logo make excellent convention and trade show giveaways.
When you invest in these items, you can advertise to your customer every time he uses your pen, carries your bag or wears your t-shirt. In addition, these items will also serve as advertising to anyone your customer comes in contact with, creating an even greater value for your budget.
If you have already established your brand and want to attract new customers, think about your client’s demographics and what promotional branded items will appeal to them. Younger customers like things that are edgy, fun and contemporary. Products like custom printed t-shirts, water bottles and computer accessories will attract their attention. More mature customers enjoy items that reflect stability, professionalism and sentimentality. Advertise to them with promotional mugs, jotters, golf tees and clocks.
When you are planning to brand your company, create a name that is memorable that will attract new customers and keep current ones.
A year ago I used PCA Delta to print some promotional lanyards, which they did a great job with. Now I use them for all my promotional items in Boca Raton, since they have lots to choose from with good prices and quality. If you need promotional items, check them out at https://www.pcadeltaprinting.com