What do the colors you use on your website, blog and logo say about your business? Believe it or not, they can say A LOT.
Some colors are very cheerful. Some are sophisticated. Some are energizing. Some are relaxing. The list can go on and on.
They type of business you have – and the market you are trying to reach – dictates which colors you should use.
For example: If you have are a virtual assistant who wants to put energy into your clients’ businesses, use energetic colors in your marketing.
On the other hand, if you make aromatherapy products and you specialize in helping people de-stress and relax, you would want to use calming colors.
Not sure what to use? Start by making a list of words that describe how you want people to think and feel about your business. Once you have your list of descriptive words, find colors that match the description.
By using these colors, you will be “setting the mood” for your potential customers. Just seeing the colors will help them develop a “feeling” about your business. Using the right colors can make a big impact!
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