Today is the second installment of “101 Week,” and today we are going to tackle the question “What the hell is blogging?”
Simply put, blogging is whatever you want it to be.
And now you are more confused than ever, right?
Well, when blogging first started it was used as an online journal, or “web blog.” This was back when many sites were static – as in the front page, or home page, did not change. There was a big line in the sandbox between a blog and a website.
Times have changed!
I build my sites in WordPress, and if you read this site very often, you have heard me recommend it a zillion times. WordPress started out as a blogging platform, but is now used by many people to create websites. And I don’t mean it’s used only by people with home businesses – it’s used by national companies, BIG companies, like Ford and GM.
As an online business owner, your blog serves a huge purpose. It is the communication link between you and your customer. They cannot come into your store and make small talk like they would with a local business. Your blog fills that void.
People want to do business with people they like and feel they have a relationship with. When these people read your blog, they feel like they are getting to know you, and they become a life long customer.
If you are not sure what to blog about, start with the basics. Write about your products and services, and why they are beneficial. Write about your daily life, things that inspire you, industry news, and so forth. For more ideas, check out my Year Long Marketing & Blogging Plan. It has enough ideas for 3 blog posts per week for a whole year!
You can also ask other people to write posts for your blog (this is guest blogging) as well as use my Pre-Written Blog Posts.
Most importantly, remember that blogging is supposed to be FUN, so don’t get too stressed out!
To learn how to register a domain and get your site online, click here
If you have questions about specific things, go ahead and feel free to leave them in the comments section. I will answer them on my FREE Live call (yes, FREE) on June 24 at 9pm eastern.
To register for the call, visit: https://www.indiebizchicks.com/beginner-teleseminar.html
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