If you sell physical products, your website is your virtual storefront. It’s open 24 hours a day, 7 days a week. People from all over the world can stop by, view your products, and make purchases. As you can see, having a website is one of the best things you can do for your business. It’s important to remember that your photos are going to be what really “sells” your products.
Many times, when it comes to your products, your website may be the only thing your customers have to go by. They may never have had the chance to see your products in person. It only makes sense to include photos that show several views of your product. You may want to include a shot of both the front and back views.
Sometimes it can be hard to tell how big an item is from a photo. Yes – you can put the dimensions in the item description, but not everyone is going to be able to visualize it. Depending on the type of product you are selling, you may want to include a model in your photos.
This is especially true if you are offering something such as clothing, jewelry, or handbags. If your visitor can “see” the image on someone else, they can more easily imagine it on themselves.
If you are offering something such as a purse, you may want to include a shot of the inside lining.
Your photos should be in focus and clearly visible. Try to keep the background as simple as possible. For instance, if you were taking a picture of a bracelet against a tiger-printed blanket, the bracelet may get “lost” in the animal print. You don’t want your potential customer to be distracted by anything. Keep their attention on your products! Another helpful tip would be to include a function that increases the size of the picture as the customer rolls their mouse over the image.
Having high-quality photos on your website will also add to your credibility and help to establish your reputation as a professional. When a visitor comes to a website that features poorly lit photos that contain blurry images, your visitor will assume that you’re either very inexperienced or simply don’t take the time to make things look good. I mean, would you want to buy something from a website that looked shoddy?
On the other hand, when they visit a website that contains lots of high-quality photos, they will assume that the owner of this website is very professional and takes pride in their work.
Another option is to hire a professional photographer. They will have high-resolution cameras that can really capture the detail of your products. Not to mention, they also have access to great lighting, and they know how to make an image look great.
You can call the local portrait studios in your area to get an idea of what the average fee will be. While it may involve some up-front cost it is well worth it. The photos on your site will be “selling” your product. A picture may be worth a thousand words; over the course of time, it could also be worth several thousand dollars.