Modern society is very into “self-help.” We are encouraged to work on our weaknesses, and to improve them so that they are no longer considered a weakness. I guess that sounds great, in theory. I mean, if we could take our weaknesses, work on them, and became the most improved version of ourselves, with no weaknesses at all, why wouldn’t we do it?

But let’s face it. In reality, that’s a big bunch of hooey. You know it. I know it.

Instead, I think we should embrace our strengths, and let our weaknesses go to hell.

Not too long ago, I mentioned this theory to my friend Amy. It was just a random conversation we were having before writing circle, where we were talking about how much effort should be put into improving one’s self, when I made my statement. She looked at me like she’d never heard anyone say it. In fact, she even wrote a blog post on the two sides of thought.

Let’s take me for example. I’m not the most patient person. I’m more of a “cut to the chase” type. I’m not a huge fan of small talk. And I’m honest about things. If someone asks me something, I’ll tell them the truth. So, if you ask me if your butt looks big in those jeans, be prepared for an honest answer. I’m not going to go walk up to someone and tell them what I think without them asking me, but if they do ask… well, I’m not going to lie.

To some people, these traits could be seen as a weakness. In some people’s opinions, I should be working toward the goal of being nicer and more flower-y with my speech.

Instead, I played up the strength of this. I made my “tell it like it is” and “cut to the chase” personality my trademark on this blog. If you want business info in plain language that you can understand, you know where to go. You come here.

And if you want to know if your blog looks good, you come to me. I’ll tell ya.

Now, let’s see how you can put this into play. If you hate math, don’t try to do your own taxes. Hire someone. If you suck at writing, don’t put pressure on yourself to create epic blog posts or fancy newsletters each week. Focus on smaller blog posts and simple newsletters.

Use your strengths to build your best business, ever! If you’re constantly working on your weaknesses, you’re basically just sitting your strengths over to the side to wither.

And, of course, I am mostly talking about business right here. If you, or someone you know is a raging alcoholic, constantly cheats in a relationship, or has some other less-than-stellar personality trait, I’m not saying that they should embrace it as a strength and f@*k the world. I’m not giving anyone license to be an ass.

So what do you think? Are you ready to say “hell, yeah, I’m an awesome ____________, and if I can’t do _______________ so great, I’m okay with it?”

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