Do you ever watch shopping channels such as QVC or HSN? Have you ever got sucked into one of those infomercials and thought “Wow! I need to buy this!” And I know you’ve absolutely seen many, many commercials while watching TV over the years.
Video is a great way to market your business. And thanks to tools such as YouTube, Google+, and other social platforms, you can reach a huge audience of people, without spending a fortune on a commercial.
Here are 5 Ways that you can use video to market your business, products, & services:
Introduce Yourself – Use video to introduce yourself to your potential customers. We share our personalities and many pieces of our lives through our blogs and social media, but it’s still not the same as face-to-face contact. Video allows you to bridge that gap and helps you build relationships with people in a way that written words cannot.
Show Off Your Product – Video is a great way to show off your product. If you sell a physical product, you can show people using your product. If you offer a digital product, you can take a screen share video of your product. For example – if you sell a WordPress plugin, you could record your screen, showing what your plugin actually does. You can also use this technique if you are a service provider. For example – if you are a graphic designer, you could show some before & after pictures of a website. Maybe you added a new header or sidebar graphics. You can explain why these little changes make a big difference to the visual appeal of the site.
Show People How To Use Your Product – Showing people how to use your product can make a huge difference in your sales. If you have a physical product, you can simply hold the product and explain the benefits. If you have a digital product, you can record your screen to feature a demonstration of how to install or use your product.
Give Out Great Related Information – You don’t even have to make a sales video to market your business via video; you can simply give out quality information that is related to your product. For example, if you sell essential oils, you could record a video that explains how to clean with oils, and at the end of the video you can tell people how to access your site if they would like to buy the oils you talked about in the video. Here’s an example if you are a service provider. Let’s say that you are a virtual assistant – you could record your screen and show people how easy it is to sort email using labels in Gmail, and then you can offer your service of organizing an inbox.
Customer Testimonials – Providing customer testimonials is a great way to to build trust with potential customers. Ask some of your previous customers to record a quick video of themselves, explaining why they liked your product or service. You can then use some video editing software to create one longer video out of several shorter customer testimonial videos.
And remember, you can use these methods to market products you’re an affiliate for, as well.
Did you recently buy something from Amazon? Record a video review of the product. Are you an affiliate for a paid WordPress theme? Record your screen and show people the back end of the theme and how easy it is to customize it.
In these cases, it’s important to also create a blog post or a page on your blog that includes your affiliate link. Include the link to this page or post in the video description. People need to click on your link when they purchase, in order for you to get credit for the sale.