If you were going to look up the word “publicity” in the dictionary you’d get a really broad definition that mentioned public notice and media coverage… Personally, I think that definition could leave people more confused than they were before. So what exactly is publicity? And why do you need it? For those answers and

It is normal to be confused when you first hear the term “viral marketing.” Images of trojan horses and computer worms may come to mind. You’ll be relieved to know that “viral marketing” has nothing to do with computer viruses. It is, in fact, a term to describe marketing your business with things that can

The Internet has opened up new doors for entrepreneurs who want to start their own business. A person no longer has to be skilled in a certain area or have a bunch of money saved up in order to “set up shop,” A person can take the skills they already have and for a nominal