I’m sure you’ve heard about the dreaded “Summer Slow Down” … Whether it’s the truth or an urban legend is debatable.
There are some businesses who do slow down in the Summer (such as a ski resort) but that doesn’t mean your business will suffer! Some people are so paranoid, or so convinced, that their sales will start lagging in the Summer months that they pretty much give up on their business all together. (it’s no wonder their sales dip, if they aren’t promoting anything or working!)
Don’t be one of those people! Here are some things to remember:
• August sales pick up during the final week of the month, for back to school sales
• Monday is the day most likely to have large ticket purchases
• Wednesday is the top sales day of the week during the period from June to August
• Friday is the day of the week when a greater number of expensive items are purchased
• Saturdays and Sundays are the least likely days to have sales
Experiment and see if these things hold true for your business. Send out your offers during the middle of the week, instead of the weekend; unless you’re promoting something expensive. If so, send out your promo on Monday or Friday. And be sure to schedule in a “Back To School” promo in early August!